Senior Social Media Manager

As a Senior Social Media Manager, you will develop and execute a global social media strategy that enhances ActiveCampaign’s brand awareness, builds strong brand affinity, deepens our audience engagement, and drives business growth across key regions. Your work will be instrumental in shaping how ActiveCampaign is perceived in the market, fostering meaningful connections with our community, and ensuring our brand stands out in a competitive landscape.

ActiveCampaign’s product portfolio includes solutions like ActiveCampaign (marketing automation & CRM), Postmark (transactional email), and ACHQ (franchise marketing automation), each requiring tailored messaging and content strategies to engage diverse audiences effectively.

This role will focus on channel strategies, audience engagement, GTM execution, and localized approaches for international markets, ensuring that each product and audience segment is reached with the right message at the right time. You’ll create compelling, platform-specific content in partnership with the creative team, optimize social strategies to align with business objectives and manage social community interactions. Through a mix of organic and paid social efforts, you will cultivate an engaged brand following, amplify our thought leadership, and drive deeper emotional connections with our audiences.

What your day could consist of:

• Develop and execute a global, multi-product social media strategy to increase engagement, audience growth, and brand visibility across LinkedIn, X, Instagram, Threads, Facebook, TikTok, YouTube, and emerging platforms.
• Support our go-to-market (GTM) strategy execution by aligning social media initiatives with product launches, feature updates, and key company milestones.
• Create engaging, high-quality content tailored to each product and audience segment, ensuring messaging aligns with business goals and resonates with target markets.
• Work with the growth and design teams to develop a strong YouTube strategy that supports our brand and growth goals while driving engagement with our target segments.
• Manage social media for multiple portfolio products, tailoring messaging, content, and campaigns to fit each product’s unique audience and value proposition.
• Oversee localization efforts, adapting content for key international markets while maintaining brand consistency and relevance.
• Collaborate across marketing, content, demand gen, and product teams to align social strategies with larger brand and revenue goals, supporting pipeline growth and retention.
• Work closely with customer advocates and influencers, turning customers into brand champions through storytelling, thought leadership, and UGC strategies.
• Engage directly across our social communities, responding to comments, fostering brand engagement, and amplifying customer success stories.
• Analyze and report on social media performance, using insights to refine strategy, optimize content, and grow key engagement metrics.

What is needed:

• 8 + years of SaaS experience in social media marketing, content creation, or digital engagement, ideally within B2B and/or Martech. 
• Experience managing multi-product social strategies, understanding audience segmentation, and content differentiation.
• Expertise in video content strategy, with experience growing and managing YouTube channels and short-form video formats (TikTok, Instagram Reels, LinkedIn Video, etc.).
• Proven track record in content creation, including social-first storytelling, writing, and design collaboration.
• Strong understanding of social media analytics, platform algorithms, and audience behaviors.
• Hands-on experience with social media management tools (e.g., Sprout Social).
• Exceptional copywriting skills and a keen eye for brand storytelling.
• Highly collaborative, able to work cross-functionally with marketing, creative, product, and regional teams.
• Passion for community engagement and fostering brand advocacy.
• Help grow and develop team members

About ActiveCampaign:

ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. 

As a global multicultural company, we are proud of our inclusive culture which embraces diverse voices, backgrounds, and perspectives. We don’t just celebrate our differences, we believe our diversity is what empowers our innovation and success. You can find out more about our DEI initiatives here. 

ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial at ActiveCampaign.com.

Perks and benefits:

ActiveCampaign is an employee-first culture. We take care of our employees at work and outside of work. You can see more of the details here, but some of our most popular benefits include:

-Comprehensive health and wellness benefits that includes a High Deductible Health Plan (HDHP) fully covered by ActiveCampaign, complimentary access to telehealth and tele-mental health resources, and a complimentary membership to Calm

-Open paid time off

-Generous 401(k) matching program with immediate vesting

-Quarterly Path Perks with options for commuter and lunch benefits (for those reporting to a Hub), or a remote home office stipend

-Access to professional development resources through LinkedIn Learning

-After five years of service, you’ll be eligible for a four-week paid sabbatical leave and a sabbatical leave bonus

ActiveCampaign is an equal opportunity employer. We recruit, hire, pay, grow and promote no matter of gender, race, color, sexual orientation, religion, age, protected veteran status, physical and mental abilities, or any other identities protected by law.

Our Employee Resource Groups (ERGs) strive to foster a diverse inclusive environment by supporting each other, building a strong sense of belonging, and creating opportunities for mentorship and professional growth for their members.