Senior Research Director - Brand

Posted 7 Hours Ago
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Bank, London, Greater London, England
Senior level
Marketing Tech • Analytics
The Role
The Senior Research Director will provide expert advice on brand and business strategy, manage complex client relationships, and drive commercial growth within their domain. The role combines multiple data sources to deliver insights and recommendations while building high-performing teams and fostering a positive culture.
Summary Generated by Built In

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. To start a career that is out of the ordinary, please apply...

Job Details

Senior Research Director

London / Warwick / Hybrid

We’re the world’s leading data, insights, and consulting company; we shape the brands of tomorrow by better understanding people everywhere.

Our Insights colleagues are the masters of using data to resolve challenges. They help brands define what they should stand for, how to reinvent and renew their offer, how to better reach audiences, and how to win with consumers and customers. By collecting substantial data from across the world, they blend human expertise with technology, making sure we can deliver innovative insights to brands everywhere.

We work with the biggest brands in the world, ranging from Adidas to TikTok and HSBC to Unilever, helping them understand their customers and take the right decisions in relation to opportunities and challenges across Brand, Creative, Media, Innovation, Customer Experience, Consulting and Analytics. We have over eight hundred colleagues across the UK and Ireland, based either in our offices or remotely; part of a global company working across over one hundred different countries.

ROLE

Our Senior Client Leads immerse themselves in their client’s worlds to really understand their brands, communications and business strategy in order to help them grow.  We are lucky enough to work with the majority of the world’s biggest advertisers, covering categories such as personal care, household goods, food and drink, alcoholic drinks, finance, retail, technology, travel and many more.

You will get to develop collaborative, strategic partnerships with your clients. The research is broad across multiple data sources; a blend combining brand tracking (mostly automated and app based), brand positioning, brand guidelines, analytics (there is a very strong analytics/data science team here), client data, segmentation etc.

All this in a supportive, positive, proactive, buoyant business with excellent career development opportunities, where you can expect to be properly rewarded for the results you deliver.

WHAT YOU’LL BE DOING:

  • Provide expert and holistic advice to clients on brand, communication and business strategy
  • Blend multiple data sources and methodologies to address complex client questions and deliver clear recommendations
  • Manage and grow senior and complex client relationships within your domain, with a minimum value of 1.65 million
  • Partner with clients and agencies to deliver impactful domain-based solutions and drive cross-domain opportunities
  • Drive commercial growth within your domain and manage an active pipeline, with a focus on scale, cross sell and repeat
  • Sponsor Top Tier accounts, lead on proposal development and contribute to strategic goals within the domain
  • Build and coach high performing domain teams, with specific emphasis on Director cohort
  • Set the cultural tone and behavioural agenda, and embed the right values within the domain

SKILLS & EXPERIENCE REQUIRED:

  • Highly strategic and consultative individual with a passion for brands and brand development
  • Experience working with global clients within fast-moving sector/s
  • Experience managing and inspiring teams in a previous role/s or ready to take the step up
  • Passionate about growing and developing your team, by being an inspiring leader and managing junior members
  • Quantitative research background and experience managing research projects
  • Experience having worked in either research agency, client side or agency planning environments

WHY JOIN KANTAR?

We shape the brands of tomorrow by better understanding people everywhere. By understanding people, we can understand what drives their decisions, actions, and aspirations on a global scale. And by amplifying our in-depth expertise of human understanding alongside ground-breaking technology, we can help brands find concrete insights that will help them succeed in our fast-paced, ever shifting world.

And because we know people, we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way that supports their health and wellbeing. While we encourage teams to spend part of their working week in the office, we understand no one size fits all; our approach is flexible to ensure everybody feels included, accepted, and that we can win together. We’re dedicated to creating an inclusive culture and value the diversity of our people, clients, suppliers and communities, and we encourage applications from all backgrounds and sections of society. Even if you feel like you’re not an exact match, we’d love to receive your application and talk to you about this job or others at Kantar.

#LI-GZ1 #LI-Hybrid

Location

London, South Bank CentralUnited Kingdom

Kantar Rewards Statement

At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver. 

 

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us. 

 

We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration. 

 

We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes. 

Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.

Top Skills

Analytics
Data
Insights
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The Company
HQ: London
34,629 Employees
On-site Workplace

What We Do

Kantar is the world’s leading marketing data and analytics company. . We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks and our innovative analytics and technology, we help our clients understand people and inspire growth.

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