Senior Marketing Manager, North Europe

We understand that the world we want tomorrow starts with how we do business today, and that’s why we’re inspired to make A Better World for Pets. Antech is comprised of a diverse team of individuals who are committed to each other’s growth and development. Our culture is centered on our guiding philosophy, The Five Principles: Quality, Responsibility, Mutuality, Efficiency and Freedom. Today Antech is driving the future of pet health as part of Mars Science & Diagnostics, a family-owned company focused on veterinary care.

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Job Title: Senior Marketing Manager, Northern Europe
Location: France / United Kingdom
Job Type: Permanent, Full Time

The role

Are you ready to make a significant impact? Antech Diagnostics is seeking a dynamic Senior Marketing Manager to lead the development and execution of commercial marketing strategies across our North Europe cluster, which includes France, Benelux, the UK, and emerging/distribution markets. This is a key role in driving customer acquisition, engagement, and retention by enhancing the visibility and promotion of Antech, all while aligning with our strategic objectives.

As Senior Marketing Manager, you’ll play a pivotal role in driving sales and brand awareness. You’ll collaborate closely with commercial teams to ensure seamless integration between marketing and sales efforts, maximizing growth and strengthening Antech’s presence across the region.

This position requires a strategic thinker, adept at managing and influencing a broad range of stakeholders within a matrixed organization. You will work closely with regional teams in Europe and the US, driving impactful marketing activities that propel our business forward.

Key responsibilities include:

• Develop marketing strategies for Northern Europe and Emerging Markets, aligning with European goals.

• Create and implement marketing campaigns across all channels (social media, print, events, product launches, etc.).

• Develop content to promote Antech’s value proposition, working with designers to ensure brand consistency.

• Manage key accounts and provide tailored marketing support for corporates and distributors.

• Oversee regional advertising, securing placements and ensuring ROI through media vendors.

• Manage digital channels (website, social media), creating SEO-optimized content.

• Drive lead generation and customer retention through CRM and marketing automation platforms.

• Coordinate trade shows and events to increase Antech’s visibility and brand presence.

• Conduct market research and competitive analysis to guide marketing strategies and collaboration with Product and Sales teams.

• Localize sales materials for regional markets, including French, Dutch, Flemish and other languages.

• Collaborate with Corporate Affairs for localized communications.

• Monitor campaign performance using analytics tools and report on ROI.

• Stay updated on marketing trends and suggest opportunities for growth. 

Experience and skill set required: 

• Demonstrable experience as Marketing Manager, with expertise in developing strategic and tactical marketing plans for animal health-oriented companies, (animal health, diagnostics or medical devices is a plus)

• University degree in marketing, communications, or related field.

• Passionate for pet care and driven by the purpose of creating a better world for pets.

• Detail-oriented and organised with ability to lead and multitask across various marketing programs and projects.

• Strong problem solver and comfortable working with ambiguity and takes high accountability for delivery on time and within budget.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment, we are committed to fostering a culture that is inclusive and diverse for all of our associates.

About Antech

Antech is a leader in veterinary diagnostics, driven by our passion for innovation that delivers better animal health outcomes. Our products and services span 90+ reference laboratories around the globe; in-house diagnostic laboratory instruments and consumables, including rapid assay diagnostic products and digital cytology services; local and cloud-based data services; practice information management software and related software and support; veterinary imaging and technology; veterinary professional education and training; and board-certified specialist support services.

Note to Search Firms/Agencies

Antech Diagnostics, Inc. and its subsidiaries and affiliates (Antech) do not compensate search firms for unsolicited assistance unless they have a written search agreement with Antech and the requisition is position-specific. Any resumes, curriculum vitae, and other unsolicited assistance from search firms that do not have a written search agreement or position-specific requisition submitted to any Associate of Antech will be deemed the sole property of Antech and no fee will be paid in the event the candidate is hired by Antech.