Senior Marketing Manager, Employer Solutions

TELUS Health is empowering every person to live their healthiest life. Guided by our vision, we are leveraging the power of our leading edge technology and focusing on the uniqueness of each individual to create the future of health. As a global-leading health and well-being provider – encompassing physical, mental and financial health – TELUS Health is improving health outcomes for consumers, patients, healthcare professionals, employers and employees.

Our team and what we’ll accomplish together
As the Senior Marketing Manager – Strategy & Marketing Enablement, you will be pivotal in driving TELUS Health’s success in the U.S. employer market by leading the broker marketing strategy and program enablement for top U.S. brokerage firms. In this role, brokers are defined as firms that specialize in guiding organizations through the process of selecting and managing their employee benefits packages that meet the unique needs of an employer's workforce. In close collaboration with Client Relationship Development (CRD) sales teams, you will design and execute initiatives that strengthen broker engagement and equip them with the tools and insights needed to champion TELUS Health solutions.
Additionally, you will use your strategic and analytical mindset, harnessing Salesforce and contact tools to empower the US, brand and product marketing teams to effectively target opportunities with campaigns and content at various stages of the funnel, advancing purchase consideration for TELUS Health’s core products. You will champion regional insights and leverage data to help our marketing team develop impactful campaigns that resonate with our regional and national opportunities.

What you’ll do

• Broker Strategy:  As a top business priority in 2025, you will collaborate with marketing, brand, product marketing, product, pricing, business intelligence and rev ops to develop and execute a broker strategy tailored to top U.S. brokerage firms.
• Broker Enablement: Identify, prioritize and deliver initiatives that empower brokers to position TELUS Health solutions with their clients (ex: training, thought leadership material, exclusive campaigns and specialty resources). 
• Salesforce expertise: Lead reporting of marketing impact to sales funnel through Salesforce reporting and analytics, providing real-time visibility into broker engagement, marketing impact, and marketing enabled sales conversions.  
• Data-Driven Insights: Create and maintain dashboards and reports that deliver actionable insights for marketing and sales teams by analyzing data trends, opportunities, and areas for improvement, helping to refine marketing strategies and enhance broker effectiveness.  
• Email Contact Strategy: Work closely with US marketing to build targeted 1:1l lists, leveraging Salesforce automation tools to develop segmentation, improve lead nurture and outreach results
• Collaboration & Communication: As part of a high performance team, you will support quarterly and annual planning, providing regular updates on campaign results and deliver data-driven recommendations to optimize marketing and sales integration.  
   

What you bring   

• Bachelor’s degree in Marketing, Business, Communications, or a related field. MBA is a plus.

• 8+ years of experience in marketing, with a strong focus on B2B, partner enablement, or broker marketing.

• Proven expertise in working with Salesforce and data analytics tools to drive marketing insights and results.

• Experience working with sales teams to align strategies and achieve shared goals.

• Strong strategic thinking and problem-solving skills, with the ability to autonomously translate insights into actionable plans.

• Ability to adapt quickly to change and innovate- to challenge the status quo

• Proficiency in Salesforce, marketing automation platforms, and analytics tools.

• Exceptional relationship management and communication skills, with the ability to influence and collaborate across teams and levels.

• Analytical mindset with a passion for using data to drive marketing strategies and outcomes.

• Knowledge of the U.S. employee benefits landscape and broker dynamics is highly desirable.

A bit about us

We’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world. 

TELUS Health is an Equal Opportunity Employer that aims to foster an inclusive culture that embraces diversity. It is our policy to hire without regard to race, color, creed, religion, national origin, citizenship status, sex, marital status, age, disability, sexual orientation or veteran status.We offer accommodation for applicants with disabilities, as required, during the recruitment process. 

By applying to this role, you understand and agree that your information will be shared with the TELUS Group of Companies’ Talent Acquisition team(s) and/or any leader(s) who will be part of the selection process.