WE HELP EVERYONE BELONG. IT’S OUR PURPOSE.
Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.
Join our team, and help us shape the future of anime!
About the role
We're looking for a Senior Marketing Manager to drive eCommerce growth for the European Crunchyroll Store on a contract basis. Reporting to our Senior Director of Marketing, you'll promote new customer acquisition and retention through strategic, data-driven marketing campaigns aligned with our global eCommerce goals.
- You will develop and execute eCommerce strategies to establish Crunchyroll Store in important EU markets, focusing on customer acquisition and retention.
- You will oversee marketing efforts to increase revenue, including paid digital marketing, CRM, social media, PR, and affiliate marketing.
- You will align the EU Crunchyroll Store with global eCommerce goals and local merchandising strategies.
- You will manage creative workflows for EU campaigns, collaborating with the U.S. marketing team, global centers of excellence, and regional partners.
- You will ensure campaigns are delivered on time and within budget.
- You will report campaign performance to the Senior Marketing Director and senior leadership contributing insights to the weekly eCommerce report.
- You will build strong relationships with all Crunchyroll partners.
This contract-only position is based in our Coppell office, and offers a hybrid work schedule.
About You
We get excited about candidates, like you, because...
- 8+ years of eCommerce marketing experience, focusing on customer acquisition and retention.
- You have proven success in creating and executing full-funnel marketing strategies.
- You have experience leading internal teams and working with external partners.
- You are knowledgeable about changing eCommerce trends and customer behavior.
- You have strong analytical skills to interpret data and make informed decisions.
- You have excellent communication skills for working with cross-functional teams and partners.
- You are experienced in developing marketing plans across important channels like affiliate, CRM, social media, events, paid acquisition, and loyalty programs.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Bonus if you're passionate about collectibles, apparel, anime, or manga!
About the Team
The eCommerce Marketing team nestles within our Growth & Paid Media team, which comprises eCommerce, Games Marketing, and Paid User Acquisition teams. The team accelerates growth of our eCommerce business through development of strategic and innovative marketing plans, designed to maximize sales in a cost-effective way. This team is highly collaborative, working with multiple team members to ensure success in competitive and fast-growing markets. The Crunchyroll Store is dedicated to serving anime fans by offering the best selection of anime & manga merchandise, seamless UX, and outstanding customer service.
#LifeAtCrunchyroll #LI-Hybrid
We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value
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Courage. We believe that when we overcome fear, we enable our best selves.
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Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
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Service. We serve our community with humility, enabling joy and belonging for others.
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Kaizen. We have a growth mindset committed to constant forward progress.
Our commitment to diversity and inclusion
Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.
We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.
Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs
Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf
Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.
What the Team is Saying
What We Do
Crunchyroll is the world’s largest destination for anime and manga focused on creating 360° experiences — from video to merchandise, events, and gaming — for fans to connect through the content they love.
Why Work With Us
The quality of our company is a direct result of the quality of our people, so we take the process and art of hiring very seriously. Every position we recruit against is an opportunity for us to enhance and directly impact our culture and climate, and it is a reflection of the values we uphold.
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Crunchyroll Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Two in-person days per week. Tuesdays and Thursdays are the company-wide days for ALL team members to be in the office, and individuals may choose to come in more if the please.
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