Descripción de la empresa
Informa Markets Division is the world’s #2 exhibitions organizer focused on transaction-oriented exhibitions and trade shows, which connects buyers and sellers and supports the flow of business and trade in over a dozen specialist markets to help businesses meet, discover products, trade, and grow through major exhibitions, virtual events, digital marketplaces and specialist content and data services. Informa has a portfolio of over 450 international B2B exhibitions, serving several core verticals, including Pharma, Finance, Health & Nutrition, Environmental Science, Artificial Intelligence and many more
Descripción del empleo
We are looking for a Senior Marketing Analyst in charge of marketing vision for our event brands in Mexico with international partners. Through data-driven planning, accountability of the projects, effective communication, and market-leading, multi-channel campaign tactics. The Senior Marketing Analyst will rally all internal and external resources to achieve audience targets.
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Responsible for executing marketing plans and actions for our visitors, exhibitors and digital communities
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Audience development: ensure clear value statements and customer personas are established and manifest in our customers’ digital journeys and campaign touch points
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Branding: own event look, feel, voice; develop and distribute brand standards, oversee for consistency across all channels
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Data & Analytics: oversight of all data capture and management-related activities and technologies for the brand including registration, data enrichment, post-event, and in-cycle standard and ad hoc analytics
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Partner Marketing: partner with Show Managers to optimize association and media relationships for audience acquisition and engagement opportunities.
Requisitos
Bachelor’s degree (or equivalent) in marketing, communication, or related field.
2+ years of marketing experience.
Self-motivated with strong interpersonal skills. Ability to work with multiple teams and take direction from multiple individuals and outside partners.
Experience managing the following channels:
Digital: web sites, mobile apps, SEM/SEO, IP targeting, etc.
Social media: paid and organic content, editorial calendar management.
Marketing automation campaign planning and delivery, including software such as Eloqua, Marketo or ExactTarget/Salesforce Marketing Cloud.
Strong verbal and written communication skills in both English and Spanish
Working with PowerPoint, Word, Excel, Outlook.
Desired experience in B2B events industries.
Información adicional
Top Skills
What We Do
Informa is a leading international intelligence, events and scholarly research group. We're here to champion the specialist, connecting people with knowledge to help them learn more, know more and do more.
We're a FTSE 100 company with 10,000 colleagues working in over 30 countries and a presence in all major regions, including North America, South America, Asia, Europe, the Middle East and Africa.
Informa has five business divisions: Informa Markets, Informa Connect, Informa Tech, Informa Intelligence and Taylor & Francis.
We are home to hundreds of leading brands, serving businesses and professionals who work in any one of dozens of specialist markets through brands such as Citeline, Arab Health, CPhI and EBD Group in Pharma, Pharma Ingredients and Biotech; SuperReturn, EPFR and FBX in Finance; Lloyd's List in Maritime; New Hope and Natural Products Expo in Health & Nutrition; Routledge, CRC Press and F1000 Research in Academic Publishing; Black Hat in Cybersecurity; AI Summit in Artificial Intelligence; and many more.
