Senior Marketing Advisor, Social, Influencer and Content

Our employees are at the heart of everything we do. Together, we help people, businesses, and society prosper in good times and be resilient in bad times.

Our employee promise represents Intact’s commitment to you in exchange for living our Values, striving to do your best work, being open to change and investing in your career. In return, we promise to provide support, opportunities and performance-led financial rewards at a workplace where you can shape the future, win as a team and grow with us.

About the role

Key Responsibilities:

A diverse and fulfilling role where you can create, own, and deploy best-in-class content and social strategies, surrounded by highly talented individuals, in an environment where you can growth.

Social Media Strategy & Execution:

• Develop and implement a multi-platform social media strategy aligned with business and marketing objectives for each market.
• Tailor content for each platform (Meta, YouTube, TikTok, Reddit, Twitch, etc.) while ensuring brand consistency.
• Stay ahead of social media trends, emerging platforms, and industry best practices.

Content Development & Management:

• Create, curate, and oversee engaging, high-quality multimedia content.
• Ensure content aligns market/product/brand guidelines.
• Manage the social media editorial calendar, ensuring timely execution of campaigns and content updates.
• Guide internal/external stakeholders to maximize social media initiatives, ensure cohesive messaging and brand consistency.

Community Management & Engagement:

• Coach operations team to monitor and respond to customer inquiries, comments, and feedback on social channels in a brand-appropriate, timely, and professional manner.
• Engage with influencers, brand advocates, and partners to foster brand loyalty.
• Manage crisis communications on social media, working closely with PR and operations teams when necessary.

Influencer & Partnership Marketing:

• Collaborate with external agency partners to identify and develop relationships with influencers, thought leaders, partners, and brand ambassadors, ensuring content aligns with brand messaging and compliance standards.

Reporting:

• Utilize analytics tools to monitor campaign performance, extract insights, and adjust strategies to optimize engagement and showcase ROI.

Required Experience:

This role requires a strategic thinker and storyteller, with great judgment, able to develop a deep understanding of our industry’s nuances, capable of leveraging social media to enhance brand presence and engagement.

•  Industry Expertise: 6+ years of proven experience in social media management, for large accounts/companies. 
• Ability to align social media strategies with the priorities and business objectives of a large corporation while staying agile, impactful and relevant to audiences; adapting to evolving social media trends and best practices.
• Great judgement, able to evaluate brand safety, sensitive issues, to translate business priorities into engaging, platform-appropriate content that resonates with target audience.
• Creative, strategic thinking: ability to blend creativity with data-driven decision making. 
• Analytical Skills: data-driven and Proficient in using data and tools to assess performance metrics, generate reports, and inform strategic decisions.
• Innovation: Skilled at experimenting with new content formats, storytelling techniques and experiences. 
• Strong understanding of visual storytelling with the ability to collaborate effectively with designers, video/content creators to produce high-quality multimedia assets aligned to best practices.
• Multichannel Proficiency: Demonstrated ability to manage and create content across various social media platforms, tailoring strategies to each channels unique audience and best practices
• Influencer Engagement: knowledgeable on best practices related to influencer marketing and on top of latest trends 
• Collaborative Experience: A track record of effectively working with both internal stakeholders and external partners to drive successful social media initiatives, and educate internal teams on best practices. 
• Tools: proficiency with social media monitoring/reporting tools, Microsoft Office Suite.
• For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country.
• No Canadian work experience required however must be eligible to work in Canada.

#LI- Hybrid

What we offer
 

Our hybrid work model provides the balance between working from home and enjoying meaningful in-person interactions.

Working here means you'll be empowered to be and do your best every day. Here is some of what you can expect as a permanent member of our team:

• A financial rewards program that recognizes your success

• An industry leading Employee Share Purchase Plan; we match 50% of net shares purchased

• An extensive flex pension and benefits package, with access to virtual healthcare

• Flexible work arrangements

• Possibility to purchase up to 5 extra days off per year

• An annual wellness account that promotes an active and healthy lifestyle

• Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues

• A dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programs

• Inclusive employee-led networks to educate, inspire, amplify voices, build relationships and provide development opportunities

• Inspiring leaders and colleagues who will lift you up and help you grow

• A Community Impact program, because what you care about is a part of what makes you different. And how you contribute to your community should be just as unique.

We are an equal opportunity employer

At Intact, our Value of respect is founded on seeing diversity as a strength. We strive to create an accessible workplace where employees feel valued, included and encouraged to share their unique perspectives.

We encourage applications from individuals who are members of equity-deserving groups, including but not limited to women, Indigenous peoples, persons with disabilities, Black people, and members of the 2SLGBTQI+ community.

As part of Intact’s commitment to reconciliation, we acknowledge that we work, meet and travel across the land currently called Canada, originally inhabited by First Nations, Metis and Inuit people. This history extends through many centuries and continues to evolve today.

We have policies to ensure equal access and participation for people with disabilities, including providing workplace adjustments (accommodations). A copy of applicable policies is available on request.

If we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity. We’ll work with you to meet your needs.

Learn more about our recruitment process and your candidate journey here.

If you are an employee of Intact or belairdirect, please apply for this role on Internal Career Site.