Company Description
Standard Bank Group is a leading Africa-focused financial services group, and an innovative player on the global stage, that offers a variety of career-enhancing opportunities – plus the chance to work alongside some of the sector’s most talented, motivated professionals. Our clients range from individuals, to businesses of all sizes, high net worth families and large multinational corporates and institutions. We’re passionate about creating growth in Africa. Bringing true, meaningful value to our clients and the communities we serve and creating a real sense of purpose for you.
Job Description
To develop, shape and lead the Performance Marketing strategy for the Business unit by working closely with the relevant Business Unit Heads and their teams to drive delivery against lead generation and sales targets through precise targeting, tracking and optimisation to ensure campaigns are cost-effective and results driven. To shape the Digital Media Management strategy, to ensure that paid media ads are placed on the right platforms, at the right times, in front of the right audiences to maximise ROI for the BU.
Qualifications
Type of Qualification: First Degree or related
Field of Study: Marketing
Experience Required
Digital Marketing
Brand & Marketing
8-10 years
Deep understanding of performance marketing channels, including search engine marketing (SEM), social media advertising, affiliate marketing, and programmatic advertising.
8-10 years
Experience in developing and implementing comprehensive digital marketing strategies that align with overall business goals
8-10 years
Experience in planning, buying, and optimising digital media across multiple channels, ensuring they work together cohesively as part of an integrated marketing strategy
8-10 years
Expertise in A/B testing, conversion rate optimization (CRO), and the use of advanced targeting and segmentation strategies to enhance campaign performance
8-10 years
Proven ability to manage large, complex budgets effectively, ensuring that marketing spend is optimised for maximum ROI across various digital channels
8-10 years
Proven experience in leading and developing teams, including performance marketers and media specialist. Ability to foster a collaborative, high-performing team culture
Additional Information
Behavioural Competencies:
- Articulating Information
- Conveying Self-Confidence
- Developing Strategies
- Directing People
- Embracing Change
- Empowering Individuals
- Exploring Possibilities
- Generating Ideas
- Interacting with People
- Interpreting Data
- Making Decisions
- Seizing Opportunities
Technical Competencies:
- Analysing and Interpreting Information
- Client Journeys and Personas
- Client Value Propositions
- Data Driven Digital Marketing
- Developing an Effective Media Mix
- Digital Analytics and Reporting
- Digital Media and Advertising
- Leadership to Stakeholder Engagement
- Measuring Marketing and Communication
Top Skills
What We Do
As a brand with a legacy of 161 years in Africa, we have a deep understanding and belief in the boundless opportunities that this continent presents. Our vision extends beyond mere geography; it encompasses a profound recognition of the potential for growth that resonates within our people, customers, entrepreneurs, and all who share our unwavering commitment and passion for investing in Africa. With a presence in 20 countries across sub-Saharan Africa, we have cultivated a diverse community of the most skilled, innovative, and creative minds in the industry. Our purpose is to drive Africa's growth, acting as a catalyst for inclusive and sustainable economic development in the regions we serve. We strive to improve the lives of our fellow Africans by conducting business in an ethical and responsible manner. As a trusted partner, we consistently set higher standards and aspire to become better with each endeavour. We are more than just a banking institution; we are a driving force behind Africa's growth. Join us on this transformative journey. Together, we have the collective power to propel Africa into the future, making tangible progress for all who proudly call Africa home.
