Senior Manager, Communications

Who We Are

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis Games, Gearbox Software, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers are the professional publishing stewards of 2K’s portfolio, which includes several AAA, sports and entertainment brands, like global powerhouse NBA®️ 2K,  renowned BioShock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR®️ 2K

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role.  If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!

What We Need

An experienced PR professional to lead strategic planning and tactical execution for global communications plans for 2K titles, with a focus on the non-sports side of our portfolio. Someone with experience in building global communications strategies, a proven media relations experience particularly among endemic gaming and consumer tech outlets; a track record of collaborating cross-functionally with marketing teams like brand, social, influencer and community, experience managing global campaigns spanning the Americas, Europe, Asia and Australia/New Zealand, and has a deep well of knowledge in the gaming and entertainment spaces.

What You Will Do

• Reporting to the Director of Communications, you will serve as a primary executor and project manager of global communications campaigns for select 2K Core Games (non-sports) franchises, including upcoming and on-going projects from Firaxis Games and Cloud Chamber.
• Lead the strategic creation of communications plans, working together with cross-discipline members of other departments to ensure alignment within the broader global marketing strategy.
• Lead tactical execution of communications plans in-market by managing agency partners on day-to-day execution, and serving as liaison with internal stakeholders.
• Proactively manage and deftly balance multiple initiatives and timelines, each involving and supporting multiple internal marketing and business teams.
• Build and coordinate critical communications documents and materials, such as key messaging, fact sheets, coverage reports, and more.
• Coordinate with international territory leads to drive storytelling in a broad range media verticals, with an executional focus on North America-based outlets.
• Pitch and coordinate with media on key storytelling initiatives, like pre-briefs and feature stories.
• Manage title presence at major industry events and trade shows, and third-party driven livestream broadcasts.
• Plan, coordinate and execute hands-on preview and review programs that drive positive coverage with a tangible impact on Wish Lists, pre-orders, sales, and other business outcomes.
• Monitor and analyze key campaign performance indicators and leverage insights and audience feedback to improve current and future campaign performance.
• Work in partnership with influencer, social media and community management colleagues to integrate marketing opportunities.
• Set, meet, exceed and report against measurable objectives and drive comms and cross-functional reporting for key beats.
• Regular travel to game studios and external industry events as needed for comms planning and executions.

Who We Think Will Be A Great Fit

2K is looking for a PR professional with experience launching video games and a personal passion for 2K’s Core Games franchises (Civilization, BioShock, Borderlands, Mafia, etc.). The ideal candidate is an experienced communications professional in the entertainment industry, who has led strategic planning and execution of a PR campaign for a full product lifecycle. Experience in collaborating with cross-functional team members and agency resources is a must. The person has experience with (or at least a strong interest in) implementing a data-driven approach to communications strategy. The candidate is also versed in and has experience working with social and content platforms like YouTube, Twitch, Facebook, Instagram, Twitter, and TikTok, and has collaborated closely with brand marketing, influencer, social media and community counterparts in the past.

• A minimum of 8+ years of public relations work experience, including experience launching video games. PR agency experience, knowledge of video games industry and overall media environment is strongly preferred
• A demonstrated track record of building and executing strategic communication plans for the full product campaign
• A proven track record of securing coverage across media verticals as well as managing reactive press and community needs
• Strong passion for pop culture and video games
• Excellent organization, interpersonal, written and verbal communications skills. Ability to build strong, lasting professional relationships with internal partner groups and individuals
• Experience managing all aspects of in-person events, from spokesperson media training and interviews, media relations and scheduling, and event execution in collaboration with cross-functional teams (product development, marketing, event production, etc.)
• Ability to anticipate necessary next actions and accept responsibility for moving projects toward completion
• Strong PC skills, including Google Suite and Microsoft 360. Familiarity with social listening and video analytics tools like Meltwater, as well as social content platforms like YouTube/Twitch/Discord, is strongly encouraged

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.
The pay range for this position in California at the start of employment is expected to be between $114,400 and $169,300 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an 'at-will position' and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors.