Senior Engagement and Personalization Specialist (Salesforce Marketing Cloud)

Who we are

At Frontiers we are on a mission to make all science open, enabling the research community to develop the solutions we need to live healthy lives on a healthy planet.

Frontiers is one of the world's most cited publishers. Our articles have been viewed more than 3.7 billion times, reflecting the power of research that is open for all.

Join the publishing revolution.

Follow the links below to learn more about our work.

https://progressreport.frontiersin.org/ 

https://www.youtube.com/watch?v=87ejFfnQzko 

What we can offer you

We provide a range of benefits across our global locations, including but not limited to:

• 4 additional wellbeing days in addition to existing annual leave allowance

• Access to learning platforms and dedicated learning & development time

• A range of wellbeing initiatives, including free online yoga classes and an employee assistance plan

• Employees can dedicate three days each year to volunteer

• Additional benefits depending on your location (e.g. pension plan and private medical care)

The Role:

Are you a digital marketing enthusiast with a passion for content personalization and automation? Join us as Senior Engagement and Personalization Specialist and help shape our digital strategy through highly personalized marketing campaigns and content. As a part of the Excellence and Innovation team, you will have the opportunity to make a significant impact by utilizing your expertise in Salesforce Marketing Cloud and CRM to create engaging customer journeys.

This role reports to the Engagement and Personalization Strategy Manager.

As a Senior Engagement and Personalization Specialist, you will:

• Define, implement, deploy, optimize, and monitor personalized campaigns.

• Operate in Salesforce Marketing Cloud to build, test, and deploy complex journeys involving A/B tests, audience splits, and dynamic personalization.

• Guide customer segmentation, targeting, and lead nurturing strategies.

• Manage your own campaign personalization plan, including proposal development and success monitoring.

• Test new audiences, campaigns, or processes, and coordinate tasks with specialists for complex projects.

• Collaborate with the marketing analyst to evaluate metrics, provide recommendations, and apply learnings for ongoing improvements.

Skills and Experience:

• Experience with Salesforce Marketing Cloud and Salesforce platform, with a Salesforce Certification or a strong Trailhead history being a big plus.

• Proficiency in journey-based email delivery strategies.

• Knowledge of direct marketing best practices, including deliverability and CAN-SPAM compliance.

• Expertise in running experiments and conducting A/B tests, both short-term and long-term.

• Ability to develop dynamic content email templates using HTML and AMP script.

• Strong data analysis and CRM analytics skills.

• Good knowledge of all Salesforce Marketing Cloud Builders and Studios.

• Experience in database management and content/inbound marketing concepts.

Abilities and Competencies:

• Excellent written and verbal communication skills.

• Strong problem-solving and troubleshooting abilities.

• Meticulous attention to detail and strong organizational skills.

• General writing and proofreading skills.

• Ability to work independently, take initiative, and proactively drive projects and improvements without constant supervision

Experience & Education:

• Minimum Bachelor’s degree in business administration, computer science, marketing, or a related field.

• 3+ years of experience in digital marketing, sales, or a relevant position.

This role is office based, excluded from our remote working due to business need and nature of the role. Our offices are based in Madrid and London ; it is expected you must be in the office 3 days a week with working from home an option for the rest of the week.

Apply now

Please click the 'apply' button on this page and submit your application in English.

Please inform us if you require any special accommodations to participate fully in our recruitment experience. You can contact us at [email protected] for any additional support.
 

Equal opportunity statement
Frontiers actively embraces diversity and is a safe and welcoming workplace. Recruitment is free from discrimination – including based on race, national or ethnic origin, age, religion, disability, sex, gender identity or sexual orientation. With employees from more than 50 different nations, our diversity creates vibrant teams and constantly challenges us to appreciate multiple perspectives.