Senior Director, Demand Generation North America

Job Title: Sr. Director, Demand Generation  

Role Overview:  

The Sr. Director, Demand Generation is a key leader on the North America Demand Generation team and will play a pivotal role in driving regional revenue pipeline and business growth across the U.S. and Canada. This position combines expertise in demand generation across digital channels, events and partner marketing. You will lead the integral programs teams that drives demand across the region, ensuring the development and execution of a unified approach that will go hand in hand with the with the subregional field marketing and business development teams in order to meet the North America demand gen KPIs and objectives. 

You will collaborate closely with the corporate, content, brand and strategic events and partner marketing teams as well as business development and field marketing to design and execute a cohesive digital, event and partner marketing program strategy, driving measurable pipeline growth and exceeding targets.  

Key Responsibilities  

1. Leadership  

• Lead a team of digital (campaign, paid media, ABM), events and partner marketing functions to build and execute high-impact pipeline building marketing plans.  

• Define, execute, and measure integrated marketing strategies, leveraging data-driven insights to support quarterly and annual revenue objectives.  

• Optimize marketing strategies for North America’s competitive landscape, focusing on key verticals and buyer personas to maximize market penetration.  

2. Event, Partner Marketing and Digital Demand Gen Expertise  

• Develop and execute tailored account-based engagement (ABE) strategies alongside scalable demand generation initiatives, optimizing resource allocation across industries and segments.  

• Leverage advanced digital marketing channels such as paid media, content marketing, SEO, and email to create high-performing campaigns.  

• Plan and execute high-impact industry events, conferences, and customer-focused experiences that establish brand authority and generate pipeline opportunities.  

3. Collaboration and Team Alignment  

• Partner with North America sales leadership, channel managers, and corporate marketing teams to align sales and marketing activities into a cohesive go-to-market motion.  

• Maintain pipeline accountability by partnering with sales teams to track, analyze, and optimize performance against shared objectives, ensuring marketing contributes significantly to revenue growth.  

• Engage and enable channel and technology partners to maximize their contributions to the go-to-market strategy.  

4. Team Leadership and Development  

• Manage and coach a high-performing team of X+ BDRs, ensuring alignment with marketing and sales objectives while fostering their professional growth and development.  

• Build and nurture a high-performing, inclusive team culture that thrives on collaboration, innovation, and execution.  

• Drive continuous learning and professional development opportunities for team members, ensuring skills remain aligned with industry trends and business needs.  

5. Performance Monitoring and Optimization  

• Consistently monitor KPIs, including pipeline velocity, conversion rates, and marketing-attributed revenue, recalibrating strategies to achieve short- and long-term business goals.  

• Use advanced quantitative skills for budgeting, forecasting, and modeling to track and improve campaign performance.  

• Leverage data-driven insights to inform decisions and adapt strategies in real-time to optimize outcomes in North America’s dynamic and highly competitive markets.  

6. Strategic Planning and Experimentation  

• Lead fiscal year planning, identifying opportunities to optimize budget allocation across initiatives, ensuring maximum return on investment and alignment with growth objectives.  

• Foster a “What if we tried…” mindset to drive innovation and experimentation across marketing channels, keeping the company at the forefront of industry trends in North America.  

Key Qualifications  

• 10+ years of experience in Cloud/SaaS enterprise application marketing (B2B), with proven success marketing to business and IT decision-makers in North America.  

• Extensive experience in demand generation, pipeline creation, and campaign execution across competitive and mature markets.  

• Proficiency in marketing automation platforms (e.g., Marketo, Pardot) and CRM systems (e.g., Salesforce).  

• Strong quantitative skills for budgeting, forecasting, and performance analysis.  

• Demonstrated experience in building and leading large, geographically dispersed teams, including professional development and coaching.  

• Proven ability to lead cross-functional collaboration with customers, partners, sales teams, and external vendors.  

• Deep experience in account-based engagement (ABE) and managing digital marketing agencies.  

• Strong track record of managing large-scale events and customer-focused experiences.  

• Strong sense of pipeline accountability and alignment with sales teams.  

• In-depth knowledge of North America’s business environment, including key verticals, buyer personas, and compliance requirements.  

• Preferred experience in Contact Center, Helpdesk, or Telecom solutions.  

• Familiarity with C-Suite engagement and influencing without hierarchical authority.