Senior Digital Marketing Strategist

nCino offers exciting career opportunities for individuals who want to join the worldwide leader in cloud banking.

The Senior Digital Marketing Strategist plays a critical role in driving nCino’s digital marketing success by leveraging advanced analytics, strategic SEO, and robust tracking methodologies. This position focuses on increasing website traffic, enhancing search engine rankings, and optimizing user experiences to generate high-quality leads and directly contribute to pipeline growth. By implementing and refining strategies across Google Analytics (GA4), Google Tag Manager (GTM), and SEO best practices, the strategist will transform data into actionable insights, ensuring marketing efforts are measurable, impactful, and aligned with business objectives. Their work will enable nCino to maintain a competitive digital presence, improve conversion rates, and achieve measurable marketing ROI.

ESSENTIAL JOB FUNCTIONS

• Participate in the development and lead execution of the framework for web analytics reporting and SEO strategy to measure and evaluate digital marketing performance, optimize existing content, make recommendations for new content, and enhance user experience.
• Align with stakeholders on the business objectives to ensure the delivery of meaningful insights through analytics of traffic, behaviors and data, custom reports and dashboards and proper tracking of performance metrics.
• Manage tag management system including implementations, creation of custom tag configurations, triggers and variables, and troubleshooting and debugging ensuring effective and efficient outcomes, tracking and alignment to business objectives
• Utilize knowledge of best practices and industry trends to optimize practice, ensure strategies are ethical and high quality, and proactively recommend adjustments to maintain and improve strategies.
• Lead technical execution through performing audits, resolving site architecture issues, indexing problems, conducting keyword research, building link-building strategy, monitoring and analyzing performance.
• Ensure compliance with privacy laws (e.g., GDPR, CCPA) through proper tagging and data collection methodologies.

MINIMUM REQUIREMENTS

• Bachelor’s degree and 5+ years of professional experience, or equivalent combination of education, experience and competencies.
• Knowledge of digital marketing strategies, including SEO, analytics, and website optimization.
• Proficiency in on-page, off-page, and technical SEO best practices, with experience in conducting keyword research, optimizing site architecture, and link building.
• Strong understanding of Google Analytics 4 (GA4), with the ability to design and implement advanced tracking frameworks, analyze performance data, and deliver actionable insights.
• Expertise in Google Tag Manager (GTM), including implementing, debugging, and maintaining advanced tags for event tracking, remarketing, and user behavior analysis.
• Ability to transform complex data into clear recommendations that support marketing goals and pipeline growth.
• Familiarity with data privacy laws such as GDPR and CCPA, ensuring all tracking and data collection methods are compliant.
• Experience with tools similar or equivalent to Google Search Console, Ahrefs, SEMrush, and Moz.

If you thrive in a high-energy, entrepreneurial environment, we invite you to share your passion, ideas and excitement at nCino.

The pay range for this role is based on relative market data and alignment with our compensation philosophy. The range displayed reflects the minimum and maximum of the pay range for each job posting, which is used to determine new hire rates/salaries and takes into consideration multiple factors including but not limited to knowledge, skills, abilities, proficiencies, experience, education, licensures/certifications, as well as business and organizational needs. nCino reserves the right to modify the posted range consistent with our internal practices and external market movement. The recruiter for this job posting can share more compensation details during the recruitment process, as base salary is only one component of the total compensation package per position posted.

The base salary range for this job is:

$83,200.00 - $141,400.00

nCino provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability, genetics or other protected groups. In addition to federal law requirements, nCino complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

nCino is committed to the full inclusion of all qualified individuals. As part of this commitment, nCino will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at [email protected]. 

Our commitment to inclusion and equality includes a strong belief that the diversity of our team is instrumental to our success.  We strive to create workplaces where employees are empowered to bring their authentic selves to work.