Senior Campaign Performance Analyst

Posted 6 Days Ago
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Office, Machaze, Manica
Junior
Software • Travel • Financial Services
The Role
The Senior Campaign Performance Analyst will manage the optimization of user conversion funnels and conduct analyses of user behavior. This role involves executing traffic strategies, collaborating with teams to enhance feature integration, monitoring system performance, and swiftly deploying campaigns based on market trends.
Summary Generated by Built In

It's fun to work in a company where people truly BELIEVE in what they're doing!

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Job Description

- Execute and manage end-to-end optimization of the in-app user conversion funnel, focusing on system configuration and operational accuracy.
- Conduct detailed analysis of user behavior, feature performance, and conversion metrics using data dashboards and analytical tools.
- Implement traffic management strategies and tactical campaigns to maximize GMV, revenue and conversion rates.
- Collaborate with product, tech, and marketing teams to ensure seamless integration and execution of features and campaigns.
- Monitor system performance and resolve issues to maintain smooth campaign and in-app users experience.
- Set up and deploy tactical campaigns quickly in response to market trends, ensuring adherence to business performance goals.
- Continuosly test and fine-tune system settings, algorithms, and configurations to optimize performance.
- Stay informed on platform updates, tools, and best practices to ensure efficiency and accuracy in execution.

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Requirements

- Minimum bachelor's degree in Marketing, Business, or a related field.
- At least 2 years of work experience in a Marketing role (experience in campaign management department is highly preferred).
- Good project management skills, able to cascade task and manage timelines to drive timely deliverables.
- Excellent verbal and written communication skills, with the ability to present complex information clearly and persuasively to diverse audiences.
- Detailed oriented, and self-motivated personnels.
- Self-driven, able to juggle multiple projects with clear prioritization. Able to perform under pressure and maneuver within business ambiguities.
- Proficient in data analysis and campaign performance metrics to make informed decisions and optimize results.

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If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

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The Company
3,089 Employees
On-site Workplace
Year Founded: 2012

What We Do

We don’t innovate for the sake of innovation, we utilize technology to simplify people’s lives so they can enjoy their lives better. That belief is what brought Traveloka to be the leading travel platform in Southeast Asia. Traveloka serves 20+ products that include comprehensive travel services. From transportations to accommodations, discovering nearby attractions, and insurance products to financial services, including the groundbreaking ‘Buy Now Pay Later’.

With 100+ millions downloads in six countries across the SEA region, we aim to keep exploring for better innovations — all to fulfill our users’ travel aspirations so they can enjoy their lives, their way.

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