Senior Brand Manager - CDM Equity and Innovation

Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
You create and implement the innovation/renovation strategy that is aligned with the brand vision to drive sustainable growth.
How you will contribute
You will work with others in Mondelēz International to determine an innovation strategy and priorities to enable consumer-centric brand growth and execute commercial innovation plans on innovation based on identified goals. In partnership with brand teams, you will define and deliver plans to renovate the core brand and to strengthen the entire portfolio through innovation and renovation. You will also manage the portfolio (which includes brand architecture). In this role, you are accountable for revenue and profit, sharing objectives as they relate to innovation, and monitoring performance against key performance indicators. Based on your deep consumer insights, brand strategy and positioning, you will integrate innovation into marketing communication plans and campaigns.

• Supports the development of CDM E&I 4-4-2-1 that delivers sufficiency for the regions' growth ambitions till 2027.
• Leads BIG BET on Core brand from ideation through to execution throughout the Strategic Plan horizon, including in-year contract commitments.
• Supports key Strategic Work-Streams relevant to specific Countries in SEA Creates a strong team culture with key cross-functional colleagues (Equity, Insights, Country Marketing Teams, R&D, BD, Finance, PCDM, Legal and regulatory)
• Accountable for leading large licensing / activation programs to drive accelerated growth for Core CDM
• Works collaboratively with a significantly large network of cross-functional stakeholders, across multiple levels, countries & functions to gain alignment to CDM Plans

What you will bring
A desire to drive your future and accelerate your career and the following experience and knowledge:

• Minimum 8 years Brand Management experience
• Minimum 3 years Innovation Management experience, leading Innovation from beginning to end
• Proven success in handling big bold Integrated marketing campaigns
• Exposure to multimarket / regional role will be a plus
• Marketing, ideally in a matrix environment in the consumer goods industry
• Developing and marketing product innovations at a cross-country level
• Working effectively with other marketing disciplines and with cross-functional teams
• Working with design, innovation and research agencies
• Analytical and creative skills-a balance of commercial and strategic acumen
• Understanding consumers
• Communicating effectively, verbally and in writing, and executive presentation skills
• Consumer identification & insight translation
• Strong brand foundations: strategy, planning, positioning, portfolio management
• Integrated marketing mix: strong communications planning & briefing, creative development & in-market execution
• Solid digital acumen: Zero Party data and integration in broader marketing campaigns
• Strong commercial acumen: full P&L with a focus on pricing/promo, COGS/T, volumetric builds
• Strong innovation: NPD role & process, project management, I2M platform & pipeline management.

More about this role
No Relocation support available
Business Unit Summary
Mondelēz International in Southeast Asia is in five countries serving 19 markets with more than 18 nationalities and 7,500 employees. This group is emerging as one of the fastest growing regions in Asia, the Middle East and Africa, and we are proud of consistently producing high quality products in nine manufacturing sites. We are market leaders in key snacking categories, making and selling brands like Oreo and Tiger biscuits, Kinh Do mooncakes, Jacob's crackers, Cadbury Dairy Milk chocolate, Tang powdered beverage, Halls candy and Eden cheese. We set the benchmark in being a responsible business and contributing to the communities in which we operate.
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Job Type
Regular
Brand & Portfolio Management
Marketing