SEM Manager

About Equip 

Equip is the leading virtual, evidence-based eating disorder treatment program on a mission to ensure that everyone with an eating disorder can access treatment that works. Created by clinical experts in the field and people with lived experience, Equip builds upon evidence-based treatments to empower individuals to reach lasting recovery. All Equip patients receive a dedicated care team, including a therapist, dietitian, physician, and peer and family mentor. The company operates in all 50 states and is partnered with most major health insurance plans. Learn more about our strong outcomes and treatment approach at www.equip.health.

Founded in 2019 as a fully virtual company, Equip is built on the dedication of highly engaged, passionate, and diverse Equipsters who have shaped our unique culture. In recognition of this impact, Equip was honored in 2024 by Forbes as a Next Billion-Dollar Startup, LinkedIn as a Top Startup, TechCrunch as one of the 10 Most Exciting Digital Health Startups, Fast Company among the Most Innovative Companies, and Business Insider’s 44 Companies to Bet Your Career On. We are immensely grateful to our Equipsters for creating a sustainable company and treatment program that has served thousands of patients and families to date.

About the role

The SEM Manager will play a key role in helping get more patients and families to the virtual doors of Equip by overseeing the health and growth of Equip’s paid search marketing (SEM) in its entirety. They will be responsible for conducting research and testing of the channel, as well as analyzing and reporting out on performance. The SEM Manager must have a strong background in SEM, demonstrated analytical skills, and an ability to balance competing priorities. 

Responsibilities

• Collaborate with Growth Marketing leadership on the overarching strategy for all of paid search marketing at Equip. 
• Drive conversions through SEM while balancing volume, quality, efficiency, and pacing of campaigns – keeping performance in line with growth marketing goals.
• Launch, monitor, and optimize campaigns to improve performance, including through keyword management, ad copy adjustments, bidding strategy optimization, etc.
• Identify opportunities for growth & performance by leveraging data and collaborating with cross-functional stakeholders like brand, programs, lifecycle, etc. 
• Create, execute, and report out on an A/B testing roadmap that ladders up into strategic growth marketing focus areas.
• Conduct in-depth keyword research to identify new opportunities and refine existing keyword strategies with support from the content team.
• Explore new search channels as appropriate.
• Manage all SEM related data dashboards.
• Synthesize platform and internal data to help identify trends, determine areas of opportunity, and inform channel strategy.
• Prepare and present performance reports to stakeholders, highlighting key metrics, trends, and action plans.
• Share key audience and industry insights with cross-functional stakeholders, including the brand and product teams.Perform other duties as assigned. 

Qualifications

• Bachelor's degree in Marketing or a related discipline.
• 3+ years of professional experience in overseeing paid search and PMax campaigns.
• Strong knowledge of SEM platforms and tools, including Google Ads, Microsoft Ads, Google Analytics, and other relevant tools.
• Demonstrated experience in connecting performance marketing with larger company/organizational goals,Strong analytical skills.
• Experience in healthcare sector preferred.
• Experience working at a high growth startup preferred.
• Some SQL knowledge preferred.

Physical Demands

Work is performed 100% from home with no requirement to travel. This is a stationary position that requires the ability to operate standard office equipment and keyboards as well as to talk or hear by telephone. Sit or stand as needed.

Diversity, Equity, Inclusion, Belonging

At Equip, Diversity, Equity, Inclusion and Belonging (DEIB) are woven into everything we do. At the heart of Equip’s mission is a relentless dedication to making sure that everyone with an eating disorder has access to care that works regardless of race, gender, sexuality, ability, weight, socio-economic status, and any marginalized identity. We also strive toward our providers and corporate team reflecting that same dedication both in bringing in and retaining talented employees from all backgrounds and identities. We have an Equip DEIB council, Equip For All; also referred to as EFA. EFA at Equip aims to be a space driven by mutual respect, and thoughtful, effective communication strategy - enabling full participation of members who identify as marginalized or under-represented and allies, amplifying diverse voices, creating opportunities for advocacy and contributing to the advancement of diversity, equity, inclusion, and belonging at Equip. 

As an equal opportunity employer, we provide equal opportunity in all aspects of employment, including recruiting, hiring, compensation, training and promotion, termination, and any other terms and conditions of employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, familial status, age, disability, and/or any other legally protected classification protected by federal, state, or local law.