Sales Manager - Special Events (The Mountain Winery)

Posted Yesterday
Be an Early Applicant
Saratoga, CA
Senior level
News + Entertainment • Esports
The Role
The Sales Manager - Special Events is responsible for prospecting and booking special events at assigned venues. This role involves networking, developing client relationships, creating proposals, and negotiating contracts, focusing on private events for SMERF groups. The manager collaborates on marketing strategies and maintains communication with clients to enhance revenue and manage event logistics.
Summary Generated by Built In

For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer. 

Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations. 

If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer!
A Brief Overview:

The Sales Manager - Special Events focuses on prospecting, selling, developing and booking special events and rentals at assigned venue(s) or region.  The Sales Manager will infiltrate the areas contacts by networking, soliciting, and grass roots marketing and sales strategies.  This position proactively seeks out new business by cultivating client relationships and strategic deal negotiations.  The Sales Manager participates in the development of marketing materials and sales collateral for the venue. The Sales Manager is also responsible for negotiating rental agreements and contracts with clients under the general direction of the GM/Regional VP.  The focus is on Private Events with a focus on SMERF (Social, Military, Education, Religious and Fraternal) groups that pose little financial risk to the venues or company directly.
Essential Functions:

  • Prospect leads by networking and researching ways to find leads locally within each venue’s market.  Taking initiative to qualify each individual lead by communicating with client’s over the phone and email repeatedly and directly.  Initiates contact of any inbound lead within 24 hours by utilizing best judgment for protocol and follow up.
  • Create and respond to proposals for potential events and clients. Work directly with the client to establish the proposal based on event and venue qualifications.
  • Collect deposits and execute contracts which involve tedious follow up and being available to answer questions related to contract line items and redline directly form client.  Collaborates with Legal counsel as needed and communicates with the client’s Legal and event team to achieve mutual agreement to term.  Works with accountants directly once the deposit has been sent by client while following all deadlines from the agreement.
  • Work with Sales Director to create a marketing budget and plan based on experience in the industry and trends.  Make action plans to market the venues specifically based on knowledge and research of clientele and location.  Communicate and initiate a relationship with the Convention and Visitors Bureaus, as well as Chamber of Commerce and other Associations that relate to promotion of local business, tour and travel to be able to market properly to get a return on investment directly to increase revenue of sales at the venues.
  • Communicate with past and future clients frequently by phone, email, entertaining over meals or at events.  Use a variety of techniques to develop friendly and trusting relationships with clients to maintain their valued business with the company.

Required Qualifications:

  • BA/BS Degree (4-year)
  • 4-6 years of related work experience
  • Experience working with local and national sales teams
  • Must be an experienced sales professional with a proven track record of increasing revenue.
  • Experience with event sales in a similar facility preferred
  • Must be a self-starter with the ability to work both independently, and within a team
  • Strong networking skills with a proven ability to build and foster relationships with clients and drive new business
  • Must be able to market venues and drive new sales
  • Must have a strong knowledge of special events
  • Ability to forecast sales and budget accordingly
  • Must be able to work evenings, weekends and holidays as needed
  • Marketing and/or catering background preferred

Pay Scale: $73,700* - $111,324.40*
*This position is commission eligible.

Our people are passionate about what they do, the product they sell, and the customers they serve. If you're looking for an opportunity to be a part of a work family that values collaboration, innovation and dedication, we're the right company for you. AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside his/her/their normal description.


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The Company
Los Angeles, California
3,794 Employees
On-site Workplace
Year Founded: 1994

What We Do

From epic concerts to premier music festivals to heart-stopping sporting events, AEG has been giving the world reason to cheer for more than 20 years.

Headquartered in Los Angeles, CA, we are the world’s leading sports and live entertainment company and operate on five continents, entertaining over 160 million guests annually through our worldwide network of more than 300 venues, powerful sports franchises and music brands, integrated entertainment districts and global sponsorship activations.

We strive to form a perfect balance between creative excellence and business excellence and work diligently to build a diverse environment that celebrates inclusion and rewards collaboration and success.

Our accomplishments are born from a spirit of teamwork that enables us to deliver incredible events year after year. If you want to join a winning team where you will be challenged to up your game, AEG is the place for you.

AEG is proud to have earned a 100% score on the Human Rights Campaign’s 2019 Corporate Equality Index, a national benchmarking tool on corporate policies and practices pertinent to LGBTQ employees that awarded us the distinction of “Best Places to Work for LGBTQ Equality,” and to be a part of the AARP Employer Pledge Program, recognizing the skills and experience of all workers, regardless of age.

For more information about AEG, visit www.aegworldwide.com and follow us on Facebook, Twitter and Instagram at @aegworldwide to see the exciting experiences that you could be a part of

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