Sales Enablement Program Manager

At SmartBear, we believe building great software starts with quality—and we’re helping our customers make that happen every day. Our solution hubs—SmartBear API Hub, SmartBear Insight Hub, and SmartBear Test Hub, featuring HaloAI, bring visibility and automation to software development, making it easier for teams to deliver high-quality software faster. SmartBear is trusted by over 16 million developers, testers, and software engineers at 32,000+ organizations – including innovators like Adobe, JetBlue, FedEx, and Microsoft.

About the Role:

We are seeking a Sales Enablement Manager with 5 years of experience in a SaaS business to help optimize our sales team’s performance. In this role, you will be responsible for developing, implementing, and managing programs that equip our sales teams with the tools, content, and training they need to drive revenue and close deals effectively.

Key Responsibilities:

• Develop and execute sales enablement strategies to improve sales effectiveness and efficiency.
• Create, refine, and manage sales training programs, including onboarding for new hires and continuous education for existing sales professionals.
• Collaborate with sales leadership, marketing, and product teams to create and distribute sales collateral, playbooks, and competitive analysis materials.
• Implement and manage sales enablement tools (e.g., CRM, LMS, content management systems) to streamline sales processes and track engagement.
• Conduct ongoing assessments of sales performance and provide recommendations for improvement.
• Gather feedback from sales teams to identify gaps in knowledge, processes, and tools, and work to address them proactively.
• Align sales enablement initiatives with business objectives to enhance overall revenue growth.
• Stay updated on industry trends, competitors, and best practices to keep the sales team informed and competitive.

Requirements:

• 3+ years of experience in sales enablement within a SaaS environment.
• Strong understanding of the B2B sales process, including pipeline management, deal stages, and forecasting.
• Experience working with sales enablement tools (e.g., Highspot, Seismic, Gong, Salesforce, HubSpot).
• Exceptional communication and presentation skills, with the ability to train and coach sales professionals effectively.
• Data-driven mindset with experience in using analytics to measure and optimize sales enablement strategies.
• Ability to work cross-functionally and collaborate with teams across sales, marketing, and product.
• Strong project management skills and ability to manage multiple initiatives simultaneously.

Preferred Qualifications:

• Experience in a fast-growing SaaS startup or high-growth technology company.
• Knowledge of sales methodologies (e.g., MEDDIC, Challenger Sales, SPIN Selling).
• Background in content creation, instructional design, or sales training.

Why you should join the SmartBear crew:

• You can grow your career at every level.
• We invest in your success as well as the spaces where our teams come together to work, collaborate, and have fun.
• We love celebrating our SmartBears; we even encourage our crew to take their birthdays off.
• We are guided by a People and Culture organization - an important distinction for us. We think about our team holistically – the whole person.
• We celebrate our differences in experiences, viewpoints, and identities because we know it leads to better outcomes.

Did you know?

• Our main goal at SmartBear is to make our technology-driven world a better place.
• SmartBear is committed to ethical corporate practices and social responsibility, promoting good in all the communities we serve.
• SmartBear is headquartered in Somerville, MA with offices across the world including Galway Ireland, Bath, UK, Wroclaw, Poland and Bangalore, India.
• We’ve won major industry (product and company) awards including B2B Innovators Award, Content Marketing Association, IntellyX Digital Innovator and BuiltIn Best Places to Work.

SmartBear is an equal employment opportunity employer and encourages success based on our individual merits and abilities without regard to race, color, religion, gender, national origin, ancestry, mental or physical disability, marital status, military or veteran status, citizenship status, age, sexual orientation, gender identity or expression, genetic information, medical condition, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), or any other legally protected status.

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