The Role
The Research and Strategy Associate conducts comprehensive research to provide insights on brand challenges, collaborates on strategic development with teams, manages projects efficiently, and participates in industry knowledge sharing. This role focuses on synthesizing research findings, developing innovative strategies, and optimizing processes to enhance client satisfaction.
Summary Generated by Built In
Responsibilities:
Research and Industry Knowledge
- Conduct comprehensive research to draw insights tailored to clients' brand challenges, including competitor analysis, market dynamics, and consumer behavior.
- Utilize various research methodologies, such as surveys, interviews, and focus groups, to gather primary market data.
- Stay updated on industry developments across advertising, digital, technology, and marketing landscapes.
- Synthesize research findings into insightful reports and presentations, highlighting trends and opportunities relevant to clients' objectives.
- Foster a culture of knowledge sharing within the team, keeping colleagues informed of the latest industry trends and insights.
Strategy Development
- Collaborate with Strategy, Creative, and Relationship Management teams to evaluate briefs and develop strategic brand diagnostics.
- Craft brand and creative briefs that inspire innovative, objective-driven campaigns.
- Translate research insights into compelling human narratives that inform strategic decision-making.
- Actively participate in client workshops and immersion sessions, contributing to the development of client strategies.
- Partner with Creative Teams to develop engaging brand narratives that resonate with target audiences.
- Proactively identify and leverage emerging trends, technologies, and cultural phenomena to inform campaign strategies.
Project Management and Process Improvement
- Effectively manage time and resources to meet project deadlines and deliverables.
- Facilitate communication among stakeholders to ensure alignment with clients' needs and objectives.
- Utilize project management tools such as ClickUp to streamline task management and reporting.
- Champion process improvement initiatives, optimizing internal workflows for enhanced efficiency and client satisfaction.
- Promote a culture of data-driven decision-making, advocating for the use of consumer-driven analytics in media and marketing planning.
- Direct strategy and research projects, ensuring deliverables address client needs and adhere to timelines and scope.
Organization and File Management
- Maintain systematic storage and organization of client files within designated Google Drive folders.
- Ensure proper permissions are set for all files to maintain confidentiality and data security.
Pitches and Presentations
- Participate in pitch presentations and brainstorming sessions, providing support and insights in research and strategy.
- Assist in preparing presentation materials and communicating ideas effectively to internal teams and clients.
Industry Knowledge
- Be knowledgeable on market developments and opportunities around the advertising, digital, creative, technology, marketing, and consulting industries.
- Stay updated on industry trends and best practices related to creative operations and project management.
- Participate in training programs and workshops to enhance skills and knowledge in operational processes and tools.
- Collaborate with team members to share insights and best practices for continuous improvement.
Requirements:
- Demonstrates passion in the pursuit of knowledge and its practical application in marketing strategy.
- Exhibits genuine curiosity about human behavior and motivations.
- Demonstrates excellent critical thinking, comprehension, and synthesis skills.
- Proficiency in marketing research methodologies and basic statistical analysis.
- Familiarity with Digital Marketing, Advertising, Creative, Technology, and general advertising industry knowledge is a plus.
- Proficiency in Google Suite products, especially Google Sheets.
- Highly organized, particularly in utilizing digital collaboration tools such as Google Drive and Asana.
- Exceptional interpersonal and public relations skills.
- Outstanding verbal and written communication abilities.
- Must have a keen eye to detail.
- Commitment to meeting deadlines and delivering work on schedule.
- Collaborative mindset with a proactive approach and being initiative.
Top Skills
Asana
Google Suite
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The Company
What We Do
Skyrocket Studios is a Branding, Design, and Information Technology services provider focused only on providing the best for your business, offering content marketing services, branding & digital strategy, and user experience design.
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