SonicWall is a cybersecurity forerunner with more than 30 years of expertise and is recognized as a leading partner-first company, ensuring our partners and their customers are never alone in the fight against cybercrime. With the ability to build, scale and manage security across the cloud, hybrid and traditional environments in real-time, SonicWall provides relentless security against the most evasive cyberattacks across endless exposure points for increasingly remote, mobile and cloud-enabled users. With its own threat research center, SonicWall can quickly and economically provide purpose-built security solutions to enable any organization—enterprise, government agencies and SMBs—around the world. For more information, visit www.sonicwall.com or follow us on Twitter, LinkedIn, Facebook and Instagram.
We’re looking for a hands-on Product Marketing Specialist for SonicWall. You will be a key player on the team that brings SonicWall’s threat protection and MSP enablement product offerings to market, including Endpoint Detection and Response (EDR), Managed Detection and Response (MDR), and SonicPlatform. You’ll also help ensure success for our Technology Alliance Partner Program.
Key Responsibilities:
The Product Marketing Specialist is responsible for planning and executing the go-to-market strategy to meet business objectives in line with our global market. You’ll work cross-functionally across product management, marketing, sales, and sales enablement to drive awareness and sales of our products and services.
Marketing and Business Development
- Coordinate the EDR launch cycle and create collateral to explain new features to the market.
- Provide product marketing support for upsell efforts from EDR to MDR.
- Manage and execute the product marketing needs for our Technology Alliance Partner Program, including web page updates, collateral, and co-marketing opportunities with partners.
- Collaborate to develop and implement marketing plans. Support the preparation of business plans focused on business development for a defined market.
- Produce product, industry and thought leadership content through blogs, whitepapers, eBooks, videos, web pages and more.
- Support cross-functional teams to successfully launch products, create collaterals, and drive growth.
- Evaluate product and market opportunities and decide appropriate activities in line with the strategy. Facilitate opportunities across corporate departments and business units where appropriate.
Sales Support, Enablement and Tool Development
- Communicate the value proposition of the products to the various channels within SonicWall.
- Develop the sales tools and training that support the selling process of our service to various teams for EDR and threat protection products, including external partners.
- Develop sales and partner communications for updates to the Technology Alliance Partner Program.Acquire deep customer/partner knowledge through market research, persona, segmentation analysis, customer interviews and internal business metrics.
Required Qualifications:
- 2 or more years of product marketing experience for a B2B company offering a technical product or service, or customer-facing security expertise.
- A Bachelor’s degree in Marketing, Engineering, or other related field.
- You pick up on new technical concepts quickly and can then explain them to someone else.
- You enjoy public speaking and do it well.
- You’re an excellent writer and have a solid portfolio of marketing and thought leadership content to share, including material for both technical and business audiences.
- You’re proactive and can work across teams and functions effectively.
- You want to be part of something big and learn as much as you can in the process.
Desired Qualifications:
- Experience marketing cybersecurity solutions or services.
- Experience writing cybersecurity content.
- Experience managing integrations or other technology vendor partnerships and co-marketing.
- Channel experience.
- Sales enablement experience.
- You’re a strong storyteller.
- You’re passionate about exploring new technologies.
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SonicWall is an equal opportunity employer.
We are committed to creating a diverse environment and are an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.
At SonicWall, we pride ourselves on recruiting a diverse mix of talented people and providing active security solutions in 100+ countries.
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What We Do
SonicWall has been fighting the cyber-criminal industry for over 25 years defending small, medium-size businesses and enterprises worldwide. Backed by research from the Global Response Intelligent Defense (GRID) Threat Network, our award-winning real-time breach detection and prevention solutions, coupled with the formidable resources of over 10,000 loyal channel partners around the globe, are the backbone securing more than a million business and mobile networks and their emails, applications and data. This combination of products and partners has enabled a real-time cyber defense solution tuned to the specific needs of the more than 500,000 global businesses in more than 215 countries and territories.
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