Overview
We are looking for a results-oriented team-player with an interest and experience in software technology. Utilize your skills to work with product, industry, and sales managers to develop and implement effective marketing plans and programs that increase awareness and adoption of Esri's developer technology products.
As a Product Marketing Manager, you will drive the marketing strategy for promoting our developer technology, stay informed on the competitive landscape, and execute on marketing activates that drive customer adoption for developer technologies. To be successful, you need to be a highly driven, self-motivated individual with strong communication skills who can work cross-functionally with Esri teams, partners, international distributors, and a broad range of customers. You will champion the needs of the developer community and evangelize key product and technology capabilities through the entire customer journey.
Responsibilities
- Develop go-to-marketing strategies for Esri developer technology products
- Develop buyer/user personas and product marketing briefs that identify problems, solutions, and value propositions for each relevant persona
- Lead, coordinate, and execute new product launches, product releases, as well as external & internal communications to educate and create awareness
- Partner with cross-functional teams to drive awareness and adoption of Esri ‘s developer technology
- Create engaging content, including web pages, videos, case studies, press releases, advertisements, and product resources
- Provide internal messaging and sales-enablement materials to help business development and sales channels to succeed
- Attend events and represent Esri and our products as well as give product demonstrations as needed
- Provide insight into competitive capabilities
- Develop and monitor key performance indicators to measure product performance in market
- Work with product management, product engineering, and global business development through the product development lifecycle
Requirements
- 2+ years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar field
- Proven verbal and written communications skills; ability to understand and convey technical information in a non-technical manner
- Strong interpersonal skills and thrives in a cross-functional team environment
- Experience with marketing technology and common marketing concepts
- Strong project management and problem-solving skills with previous experience leading programs or highly visible projects
- Ability to exercise good judgment within defined procedures and practices to determine appropriate action
- Self-starter, detail and task-oriented; able to successfully manage multiple priorities with guidance from leadership
- Ability to travel 10-20% for strategic meetings, events and/or tradeshows
- Bachelor’s in business, marketing, or related field
Recommended Qualifications
- Experience with developer technology is preferred
- Experience or strong interest in learning in high-tech or geospatial industry
- Experience with marketing automation, analytics, advertising and targeting software
#LI-RC2
#LI-Hybrid
Total Rewards
Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
A reasonable estimate of the base salary range is
$68,640—$110,240 USD
The Company
At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life’s best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology. For more information on Esri’s Racial Equity and Social Justice initiatives, please visit our website here.
If you don’t meet all of the preferred qualifications for this position, we encourage you to still apply!
Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need reasonable accommodation for any part of the employment process, please email [email protected] and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.
Esri Privacy Esri takes our responsibility to protect your privacy seriously. We are committed to respecting your privacy by providing transparency in how we acquire and use your information, giving you control of your information and preferences, and holding ourselves to the highest national and international standards, including CCPA and GDPR compliance.
What We Do
As a leading location intelligence platform provider (Forrester Wave 2020), Esri empowers leaders with innovative tools to help create sustainable prosperity. Esri's customers drive digital transformation by embracing the power of location.
We pioneer problem solving with GIS to help you see what others can’t.
We build ArcGIS, the world’s most powerful mapping & spatial analytics software. ArcGIS software and apps combine mapping and data analytics to deliver location intelligence and meet digital transformation needs for organizations of all sizes.
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