Product Manager (Toys or Consumer brands)

Job Title: Product Manager – Toy & Consumer Brands
Location: Fontana, CA
Job Type: Full-Time
Salary - $140k - $150k + Benefits 

Job Overview

We are seeking an innovative and strategic Product Manager to lead the development and execution of toy brand. This role requires a deep understanding of market trends, consumer insights, and competitive landscapes to drive product innovation, brand positioning, and revenue growth. The ideal candidate has experience in managing end-to-end product lifecycles, collaborating cross-functionally with design, marketing, and sales teams to bring engaging and high-quality products to market.
Background - Toys preferred , can also be from Consumer brands 

Key ResponsibilitiesProduct Strategy & Development

• Define and execute product roadmaps, ensuring alignment with brand vision and business goals.
• Conduct market research and analyze consumer trends to identify new product opportunities.
• Work closely with design and engineering teams to develop innovative, engaging, and safe products.
• Oversee product lifecycle from concept to launch, including pricing, packaging, and retail strategies.

Go-To-Market & Brand Management

• Collaborate with marketing and sales teams to create compelling product positioning and messaging.
• Develop retail and e-commerce strategies to drive brand awareness and maximize sales performance.
• Manage relationships with key stakeholders, including licensors, distributors, and retail partners.
• Work with supply chain teams to ensure timely production, inventory management, and quality control.

Consumer Insights & Competitive Analysis

• Gather and analyze customer feedback to improve existing products and guide new developments.
• Stay ahead of industry trends and competitor activities to identify differentiation opportunities.
• Use data-driven insights to refine product features, packaging, and marketing strategies.

Cross-Functional Collaboration & Leadership

• Act as a liaison between product development, marketing, and sales teams to ensure seamless execution.
• Communicate product strategies and performance updates to stakeholders and leadership teams.
• Lead brainstorming sessions and workshops to foster innovation and collaboration.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business, Industrial Design, or a related field (MBA is a plus).
• 4+ years of product management experience in the toy, consumer goods, or retail industry.
• Proven track record of successfully launching and managing consumer products.
• Strong understanding of product design, manufacturing processes, and retail distribution.
• Experience with market research, data analysis, and customer insights.
• Excellent project management skills with the ability to handle multiple priorities.
• Strong communication and leadership skills to influence cross-functional teams.
• Familiarity with licensing, brand partnerships, and e-commerce strategies is a plus.