Product Line Marketing Manager

Posted 7 Days Ago
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Çan, Çanakkale
Senior level
Information Technology
The Role
The Product Line Marketing Manager will lead product/solution definition, commercialization, and go-to-market strategy. This role involves collaborating with stakeholders and customers to understand market needs, develop business cases, and create competitive positioning for telecom and data center solutions.
Summary Generated by Built In

Summary:

VIAVI (NASDAQ: VIAV) is a global provider of network test, monitoring and assurance solutions for telecommunications, cloud, enterprises, first responders, military, aerospace, and railway. VIAVI is also a leader in light management technologies for 3D sensing, anti-counterfeiting, consumer electronics, industrial, automotive, government and aerospace applications.

We are the people behind the products that help keep the world connected at home, school, work, at play, and everywhere in between. VIAVI employees are passionate about supporting customer success and we welcome people who bring their best every day to the company – to question, to collaborate and to push for solutions that will delight our customers.

Duties & Responsibilities:

Summary

  • Become a key growth contributor for Viavi Solutions FAS Instrument/diversification initiative.
  • The successful individual will own the product/solution definition, the commercialization model, the go-to-market plan working with different stakeholders in the Viavi org. 
  • As part of this role, you will work closely in a PLM team reporting to the Instrument Product Line Director
  • The ideal candidate should have knowledge of fiber, OTDR, data center and telecom & DC ecosystem including contractors (Fiber Optics).
  • Together with your network and customer knowledge, you will be directly engaged at listening to customers to understand pain points, KPIs and translate/apply the value our solutions or new solutions can bring to resolve pain points and exceed their KPIs. 
  • You will help discovery of the use case/operations workflow and field management and workflow processes required by the solution to enable easy and wide adoption within the ecosystem user community

Major responsibilities include.

  • Develop business case creation and marketing requirements for new product solutions into targeted market and new technology applications
  • Find, proactively reachout and develop relationships with key hyperscale/DC customers
  • Global Product Line / solution Manager working directly with Engineering, Marketing, Service and Sales & Partners
  • Product, Solution and Services definition using Voice of Customer tools
  • Become the key application driver for NAM - specific regional and customer collaboration for fiber applications to ensure we win for large project in core telecom market
  • Create competitive positioning content, establish & promote unique value propositions

Pre-Requisites / Skills / Experience Requirements:

Required skills and Qualification

  • At least 5-10 years’ experience in Communications market with strong Communication Service Provider knowledge on network operations, workgroups & processes.
  • At least 2-3 years’ experience with either 4G/5G radio access networks or Hyperscale/Edge Data Centers and how Providers and contractors/SI’s are ensuring (physical) network test quality and efficiency
  • Previous experience within an Engineering (research, development, or field application engineers), product management or technical marketing team
  • Experience with Cloud Hosting, SW licensing models, and creating annuity models
  • Fluent in both English and French is highly desired, excellent oral and written communications skills to prepare and deliver professional proposals or presentations to customers and peers in the organization.
  • Experience creating business plans for new product/solution introductions 
  • Self-motivated, organized with excellent problem-solving ability. 
  • This role is based in North America and Eastern time zone preferred.

If you have what it takes to push boundaries and seize opportunities, apply to join our team today.

 

VIAVI Solutions is an equal opportunity and affirmative action employer – minorities/females/veterans/persons with disabilities.

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The Company
HQ: Chandler, Arizona
4,570 Employees
On-site Workplace

What We Do

VIAVI Solutions (NASDAQ: VIAV) is a global leader in both network and service enablement and optical security performance products and solutions. Our technologies contribute to the success of a wide range of customers – from the world’s largest mobile operators and governmental entities to enterprise network and application providers to contractors laying the fiber and building the towers that keep us connected

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