Job Overview:
Merkle Science is seeking a Product Lead – Investigations Product Management & Marketing to drive the strategy, positioning, and execution of our Investigations product Tracker. This role is ideal for someone who thrives at the intersection of product development, go-to-market strategy, and customer engagement in a high-growth startup.
Reporting to the Product Manager leading the Investigations product, you will work closely with engineering, sales, marketing, and customer success teams to define and execute the investigation-focused product roadmap while ensuring our solutions are well-positioned in the market. You will be responsible for both strategic direction and operational execution, ensuring strong customer adoption and revenue growth among law enforcement, regulatory bodies, and compliance professionals.
Responsibilities:
· Define and own the Investigations product roadmap, aligning it with market needs, company objectives, and customer feedback.
· Conduct market research and competitive analysis to inform product development and differentiation strategies for investigations and forensic analytics.
· Collaborate with engineering teams to define product requirements, prioritize features, and drive execution specific to crypto-related investigations.
· Work with customer success and sales teams to understand investigation professionals' pain points, drive adoption, and improve customer satisfaction.
· Define and track product KPIs, measuring success based on customer adoption, retention, and revenue impact.
· Develop compelling messaging and positioning that clearly articulates the value of Merkle Science's Investigations product for law enforcement and compliance professionals.
· Lead the creation of investigation-focused sales enablement materials, whitepapers, case studies, and competitive battlecards to support the go-to-market strategy.
· Partner with marketing to drive demand generation through investigation-focused content, campaigns, and events.
Work closely with business development and sales teams to refine the product's value proposition and identify upsell opportunities for investigation-focused
What We Do
Founded in 2018, Merkle Science is the next generation predictive cryptocurrency risk and intelligence platform that helps crypto companies, financial institutions, and government entities detect, investigate, and prevent illegal activities involving cryptocurrencies. Merkle Science’s proprietary Behavioral Rule Engine enables our tools to go beyond blacklists so that compliance teams may fulfill their local KYC/AML obligations and industry players may stay keep pace with the industry’s increasingly complex illicit activities.
Merkle Science envisions a world powered by crypto and is creating the infrastructure necessary to ensure the safe and healthy growth of the cryptocurrency industry as it becomes a key pillar of the $22 trillion financial services ecosystem. We enable businesses to scale and mature so that a full range of individuals, entities, and services may transact with crypto safely.
