At Branch, we’re transforming how brands and users interact across digital platforms. Our mobile marketing and deep linking solutions are trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution. Our Branch team consists of smart, humble, and collaborative people who value ownership over all. Everything we do is centered around creating a great product, team, and company that lives and breathes our motto: Build Together, Grow Together, Win Together.
As a Performance Optimization Manager, you will be responsible for driving strategy, optimization, and performance operations for key advertising customers, who represent some of the largest companies globally. You'll be joining a fast-moving team working to build the next generation of mobile search, focused on app content discovery, for potentially billions of devices around the globe. We're seeking someone who's excited about working closely with Analysts and Account Managers to address unsolved problems in acquiring, understanding, and ranking content from inside of mobile apps. Working with our team means you'll get the opportunity to learn and grow on a daily basis, interfacing with both technical and non-technical team members, and coordinating closely with external customers.
As a Performance Optimization Manager, you’ll get to:
- Traffic acquisition and re-engagement app based campaigns against usage and query based digital inventory while providing feedback to organization on forward revenue potential.
- Partner with Account Managers for delivering high-performance outcomes for key advertisers.
- Devise and deliver on tests across various optimization strategies for your customers.
- Lead projects that will drive higher performance and revenue and improve efficiency.
- Debug campaign flighting issues in an environment of perpetual product feature rollouts.
- Perform daily optimizations and improvements to advertiser campaigns.
- Analyze and report on performance to advertisers and internal teams.
You’ll be a good fit if you have:
- 4+ years experience in the mobile marketing/ad tech/digital advertising space with focus on Ad Optimisation.
- Strong analytical skills with full proficiency in Excel/Sheets and SQL.
- Great organizational skills and initiative to go above and beyond.
- Experience in Looker or other database querying tools.
- Experience in planning, executing and optimizing mobile marketing campaigns.
- Experience and temperament with startups and new products.
This role will be based at our Bengaluru, KA office and follows a Hybrid schedule that will be aligned with our Return to Office guidelines. This role does not qualify for visa sponsorship.
The salary range provided represents base compensation and does not include potential equity, which is available for qualifying positions. At Branch, we are committed to the well-being of our team by offering a comprehensive benefits package. From health and wellness programs to paid time off and retirement planning options, we provide a range of benefits for qualified employees. For detailed information on the benefits specific to your position, please consult with your recruiter.
Branch is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
If you think you'd be a good fit for this role, we'd love for you to apply! At Branch, we strive to create an inclusive culture that encourages people from all walks of life to bring their unique, diverse perspectives to work. We aim every day to build an environment that empowers us all to do the best work of our careers, and we can't wait to show you what we have to offer!
A little bit about us:
Branch is the leading provider of engagement and performance mobile SaaS solutions for growth-focused teams, trusted to maximize the value of their evolving digital strategies. The Branch platform provides a seamless experience across paid and organic, on all channels and platforms, online and offline, to eliminate friction and drive valuable action at the moments of highest intent. With Branch, businesses gain accurate mobile measurement and insights into user interactions, enabling them to drive conversions, engagement, and more intelligent marketing spend.
Branch is an award-winning employer headquartered in Mountain View, CA. World-class brands like Instacart, Western Union, NBCUniversal, Zocdoc and Sephora acquire users, retain customers and drive more conversions with Branch.
Candidate Privacy Information:
For more information on the data that Branch will collect through your application, and how we use, share, delete, and retain that information as part of our recruitment and employment efforts, please see our HR Privacy Policy.
Top Skills
What We Do
Branch Insurance is a technology-driven home and auto insurance company.
_0.jpg)
