We are seeking a results-driven Paid Marketing Associate to manage and optimize paid advertising campaigns across multiple platforms. This role requires a deep understanding of SaaS marketing, Google Ads, Bing Ads, and other performance marketing channels. The successful candidate will have hands-on experience in data analysis, campaign management, and strategic optimization to drive growth and ROI.
This role is full-time, Ahmedabad Gujarat India.
What you will do
- Diverse Exposure: As a Paid Marketing Associate, you will manage and optimize campaigns across various platforms such as Google Ads and Bing Ads, gaining hands-on experience with all aspects of paid advertising.
- Analytics & Tracking: Utilize GA4, Google Tag Manager (GTM), and other analytics tools to track and analyze campaign performance. Provide actionable insights and reports to improve results.
- Collaboration: You will work closely with cross-functional teams, including design, content, and product teams, to execute and launch marketing campaigns.
- A/B Testing:You’ll analyze campaign performance, run A/B tests, and utilize insights to continuously optimize and improve campaign outcomes.
- Budget Management: Manage budgets and allocate spend effectively to drive performance, with a focus on maximizing ROI and minimizing cost-per-lead (CPL).
- Training: Gain access to in-depth training on marketing platforms, tools (GA4, GTM, etc.), and industry best practices to ensure your success.
What are you like
- A strong passion for digital marketing, particularly paid advertising in SaaS and the tech industry.
- Strong analytical skills with the ability to track, measure, and optimize campaign performance based on data-driven insights.
- Excellent written and verbal communication skills,
- Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).
- 1-4 years of hands-on experience in managing paid advertising campaigns, ideally for SaaS products.
- Experience with tools such as Clarity, VWO, and Ahrefs for A/B testing and competitive analysis is a plus, but not mandatory.
About SocialPilot
SocialPilot empowers over 12,000 agencies and SMBs to manage their social media publishing, analytics, and social engagement while collaborating with their team and clients.
We’re a high-growth bootstrapped B2B SaaS company with healthy profitability and a solid runway.
SocialPilot is nominated as one of the 5 startups across India for the prestigious Economic Times Startup Awards in the Bootstrap category.
Our impact so far
- Helped 12,000+ marketing agencies and SMBs across the globe
- 5 billion+ social media posts published
- One of the fastest-growing SaaS companies in India as listed by Inc 42
- Ranked as a “Leader” consistently by G2, Capterra, SoftwareSuggest, and TrustRadius
- Nominated as one of the 5 startups across India for the prestigious Economic Times Startup Awards in the Bootstrap category
- Named as the Top 10 Bootstrapped Startups in India
- Consistently ranked as a “Great Product” consistently by G2, Capterra, and TrustRadius
- Officially a Great Place to WorkTM - Certified startup
- Rated by YOUR STORY as the Number 1 social media scheduling tool
What we believe in
- Customer Obsession: We put customers first while making decisions and planning future goals
- Ownership: We believe in taking ownership of areas that we’re working on. We own up to our – successes and failures. Moving the needle matters more than just busywork
- Relentless: When it comes to creation & innovation, we stop at nothing. We might fail at the first attempt, but we rise back fast to try again.
- Nimbleness: We respond rapidly to changing circumstances and customer needs
- Collaboration: Our collaboration efforts extend to our partners and customers along with our internal team. We are stronger together.
Why join SocialPilot?
- Complete transparency on strategy, business metrics, key performance indicators, and major initiatives across the organization
- No micromanagement: Own up your work and be accountable without the need for close supervision.
- Great team: Work with a great team with diverse backgrounds from world-class organizations
- Personal growth: Design a personal learning plan and utilize organizational resources to achieve the goals.
- Best in class health and medical benefits
- Profit-Sharing Plan: We reward our high-performing employees by actually sharing profits with them. The profits for the year 2021 were shared with the team in the final week of December
- Staycation: Every year, choose anywhere in the world to stay for a month; we will take care of the expenses!
- Open Door Policy: Strong communication and transparency go a long way in creating stress-free workplaces. Got a question? Just ask the right person without any bureaucracy
- Zen-like Workspace: A modern, aesthetically pleasing workspace with an all-inclusive cafeteria and dedicated conference/meeting rooms if you decide to work from the office
Top Skills
What We Do
SocialPilot is a powerful social media suite for marketing agencies, small and medium businesses, creators, professionals, and any individuals who want to increase their social media presence effectively.
SocialPilot offers you easy-to-use yet advanced functionalities to take your business to the next level in social media management. With its dynamic features like Bulk Scheduling, AI Assistant, and Content Library, it makes your social media management effortless, reliable, and seamless.
It was founded by Jimit Bagadiya and Tejas Mehta in 2014 to increase the efficiency of social media marketing. The ultimate goal of social media marketing is to generate engagement with targeted audiences and reach out to new customers. But, it’s all in vain if you are not able to be active on social media. It’s necessary to keep sharing interesting content about your industry and products & services on your social media profiles to get engagement. This is the whole idea behind developing a social media sharing and scheduling tool- "SocialPilot"
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