Online Analytics Lead

Position Summary

- The Online Analytics and Reporting Manager is responsible for collecting, analyzing, and reporting key online business data to support strategic decision-making and improve online sales performance. This role focuses on delivering actionable insights through robust data analysis, developing comprehensive dashboards, and driving data-driven processes that enhance operational efficiency and customer engagement.

Role and Responsibilities

Data Collection and Analysis

• Lead the collection and analysis of data related to online sales performance, customer behavior, and campaign outcomes.
• Perform deep-dive analysis to identify trends, insights, and opportunities for improvement in online operations.
• Ensure the accuracy and consistency of data collected across multiple platforms and sources.

Dashboard Development and Reporting

• Design and develop interactive dashboards and visualizations to provide real-time insights for key performance indicators (KPIs), including conversion rates, sales trends, customer engagement, and campaign effectiveness.
• Generate periodic reports to track online business performance, including weekly, monthly, and quarterly summaries.
• Present data-driven findings and actionable recommendations to stakeholders, including marketing, sales, and IT teams.

Operational Insights and Improvements

• Collaborate with cross-functional teams to identify areas of inefficiency and recommend data-backed strategies for improvement.
• Utilize analytics to measure the success of online initiatives, campaigns, and promotional activities.
• Provide detailed post-analysis reports to evaluate campaign ROI and suggest enhancements for future initiatives.

Data Governance and Process Optimization

• Maintain data integrity, accuracy, and governance in all reporting systems.
• Optimize reporting tools and processes to streamline the flow of data and reduce reporting turnaround times.
• Continuously improve data collection methodologies to ensure reliable and actionable insights.
   

Collaboration and Communication

• Partner with marketing, sales, IT, and operations teams to align on data requirements and reporting goals.
• Act as the analytics subject-matter expert to provide guidance on interpreting data trends and their implications.
• Support leadership teams with customized data reports for strategic decision-making.

Skills and Qualifications

• Strong proficiency in analytics tools and platforms (e.g., Google Analytics, Power BI, Tableau, or similar).
• Experience with Excel, and other data analytics tools.
• Strong problem-solving skills with the ability to translate complex data into actionable insights.
• Excellent communication and presentation skills to convey data findings to non-technical stakeholders.
• Experience in eCommerce or online sales analytics is a plus

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