Media strategy Lead

Company Description

About Publicis Groupe

Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world’s third largest communications group in the world. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health.

Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We have continued on that journey with the 2019 acquisition of Epsilon to further scale our data led offering and provide true momentum to our clients own transformation.

This model, with a country led approach, is called the “Power of One” and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.

It breaks down the silos between Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health making them work seamlessly and efficiently to help clients transform marketing and business at scale.

Never has our vision and drive for Power of One been as demonstrable as in the role of the Global and Regional Client lead. The Publicis Groupe is a brand led organisation powered by data driven global Practices and has our clients at the absolute core of our business. The role of a RCL is essential for driving growth, for understanding and leading our clients own transformation through delivering the true scale our agencies capabilities. A RCL sets the vision, builds a culture of collaboration and curates a team of experts from our whole Groupe to deliver on that promise. They are true leaders with responsibility for revenue, profitability and leading the relationship with our clients. We could not be more committed to delivering excellence and we articulate our approach to that as the following;

Clients Come First; The entire Publicis Groupe transformation was designed to put clients at the center of all we do. Their needs and objectives drive the solutions we provide in order to help them win and grow.

We are Seamless; We have created the powerful role of the Regional Client Leader. One person who acts as one point of access and one point of accountability to tap an 80,000-deep pool of talent - free from silos, legacy, and convention.

We are Frictionless; We have unified P&Ls and removed all operational barriers that enable true collaboration.

We are Modular; The core benefit of our new organization is not only in the depth and range of capability but, more importantly, in our ability to configure situationally; the ability to configure around individual client needs and an open architecture to plug & play world class partners when needed. Modularity is critical as it enables a future proof way for this organization support innovation now and keep pace the changes that show no sign of stopping.

We are United; By fusing together our creative, intelligence, and technology expertise, we are able to provide clients with transformative ideas and consumer experiences, unlike any other agency or holding company in the marketplace.

Job Description

• Driving strategic basis for brand plans, quarterly reviews and high-level client engagements across key accounts working in close collaboration with the Group Business Director and business teams
• Responsible for driving innovation in approach towards business outcome-oriented blueprints for key accounts at a senior level
• Work closely with business teams to ensure day to day media planning and execution meets the strategic standards laid down in blueprint, in accordance with client’s business challenges and expectations
• Possesses a deep domain expertise across media fundamentals on offline and online media, with extensive experience across categories of business and applications of media cross those to drive growth
• Collaborate with other divisions of Publicis Groupe beyond Publicis Media to drive Power of One thinking across clients to enhance client engagement beyond media
• Robust understanding of commercial implications of performance in media, working closely with Publicis Media Xchange teams to drive value for Publicis Media across clients
• Lead media orientation and landscape learning across clients
• Participate in and drive organic growth, from a media strategy standpoint
• Drive value for Publicis Media by strategic innovations, leveraging all available Publicis Groupe divisions and Publicis Media’s media owner partnerships

Qualifications

• 10+ years of experience in the media industry, preferably in a similar role
• Background within media agency, insight or digital
• Mix of analytical and creative approaches to work
• Understanding of industry tools across offline and online media
• Confident presenter and storyteller
• Team player who is able to inspire a team to band together for a collective purpose
• Energy and resilience
• Interest in digital infrastructure, content strategy and measurement would be helpful
• Must be able to manage multiple projects in a fast-paced environment
• Must be action and results-oriented, and able to expand and apply technical knowledge
• Creative problem-solver who works well both independently and as part of a team
• Must be a "self-starter" work in a group project environment
• Must be able to organize, prioritize and schedule a high workload, efficiently
• Detail oriented and able to coordinate work streams for on-time, on-budget delivery while ensuring project details are accounted for and acted upon

Additional Information

Our employee benefits package comprises the following:

👉 Generous leave entitlements, including birthday leave, rest day and family care leave.

👉 Office closure for World Mental Health Day 10th October.

👉 Additional Company closure for all 4 major festive Celebrations

👉 Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.

👉 Life and personal accident insurance and group hospitalization and surgery.

👉 A hybrid working schedule and with Friday disconnects.

👉 Rest Relax & Recharge - office closure last week of December every year.

👉 Phone Allowance