Marketing Executive - Partner Events

About Us

The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.

At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.

In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.

Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere.

Build a newsworthy career at the FT.

Our commitment to Diversity, Equity and inclusion

We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.

The Role / Position Overview

Financial Times Live (FT Live) is the conferences and events division of the Financial Times newspaper and its group publications. Our mission is to bring our global executive audiences the very latest in knowledge and opinion, and connect them to one another.

Chaired by senior FT journalists, the 200-plus core events, strategic forums and digital webinars organised by FT Live every year gather pre-eminent public and private sector decision-makers, visionaries and strategists from the world’s most important economies and industries for agenda-setting debates that cover the key issues of our time.

From unique experiences such as the FTWeekend Festival to our senior-level business summits such as the award winning Global Boardroom and Women at the Top, FT Live has become one of the FT Group’s most successful and fastest-growing divisions, and is at the forefront of the FT’s accelerated development as an essential, interactive information source across numerous platforms.

The heartbeat of FT Live is our strong portfolio of event products and our ability to access, convene and engage the highest quality delegates and speakers. FT Live Marketing Executive for partner events - This role will support the Senior Marketing Manager as you operate on the front-line of FT Live’s relationship with delegates and liaise with all Financial Times departments to execute campaigns. You will be responsible for ensuring that we consistently attract the highest quality attendees to our flagship virtual and hybrid events.

Key Responsibilities

Campaign Planning & Execution:

• Planning and coordinating effective event marketing plans to ensure our products reach the right people at the right time.

• Crafting and completing outbound and inbound marketing campaigns across a range of channels, including but not limited to websites, email marketing, advertising, organic and paid social media and ft.com features and products.

• Working with our data team, identifying, managing and segmenting large data sets for targeted marketing campaigns

• Building event microsites using FT Live’s CMS

• Collaborating with our design team to build branded assets

• Crafting and deploying compelling email campaigns, ensuring our messaging and copy are highly engaging and resonate with our key audiences.

• Using data analytics to measure audience engagement and delegate acquisition through digital channels and being responsive to successes and challenges.

• Liaising with wider project teams and clients to reach desired critical metrics.

Delegate Retention and Post-Event Reporting:

Overall team work

What’s in it for You?

Our benefits vary by location but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, medical cover, inclusive parental leave packages, subsidised gym memberships and opportunities to give back to the community. Full details of our benefits are available here.

We’ve embraced a 50% hybrid working model (averaging two to three days onsite) that fosters trust and remote adaptability while encouraging in-person camaraderie and peer learning. Additionally, we are open to accommodating specific flexible working pattern requests for all roles where feasible.

Accessibility

We are a disability confident employer and Valuable 500 signatory.

Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions, email [email protected] and a member of our team will be happy to help.

Further Information

At the FT, we embrace innovation and the use of technology and appreciate that individuals may leverage AI tools as part of their job application process. Whilst we are happy for you to use AI to assist with your application, it is essential that all information provided is authentic and accurately represents your skills, experience, and qualifications. Candidates should be aware that the use of AI throughout the application process may be monitored to ensure a fair and transparent hiring process for all.

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