Marketing Content Specialist

Job Description

Are you a B2B content wizard who consider digital formats and paid channels your area of expertise? And do you have a flair for developing content, ads and CTAs that convert, then our role as marketing content specialist will be a great opportunity for you.

If this sounds like you, or you’re curious to learn more, then this role could be the perfect opportunity. Join our Brand, Marketing and External Relations unit as our new Marketing Content Specialist and work with us to close the gap to a sustainable future.

Your tasks entail:

• Conceptualise high-impact campaign content for a variety of formats and channels, ensuring alignment with our brand voice and messaging, and work with our brand and design colleagues to plan and develop the assets
• Copy that converts - apply strong storytelling and copywriting skills to build content designed for lead generation and nurturing, including developing clear and effective CTAs that drive measurable outcomes
• Cross functional collaboration: you will conceptualise and provide asset briefs for our brand and design colleagues and other stakeholders in content creation and campaign execution.
• Ensure quality: Ensure our marketing content is developed with audience and SEO in mind to drive organic traffic and ranking, as well as work with our design and UX specialists in focusing on web-based conversion points

About you

You will have a good ability to understand and learn complex subjects, as well as a wordsmith with flair for visual communication, digital formats and paid channels:

• Excellent writing and storytelling skills and a flair for commercial copy 
• Demonstrable experience creating content for multi-channel B2b campaigns
• Demonstrated ability to create conversion-focused copywriting and development of ads for paid channels such as LinkedIn, Meta and programmatic advertising as well as owned channels such as web and e-mail
• Demonstrated ability to create conversion-focused copywriting and development of ads for paid channels such as LinkedIn, Meta and programmatic advertising as well as owned channels such as web and e-mail
• You understand how to write for diverse B2B audiences and concisely translate complex issues and solutions into impactful marketing copy and assets
• Proven expertise in writing for web and digital is essential, and you apply SEO principles and work to develop engaging and high performing landing page content. Familiarity with CMS is a plus
• Ability to provide a good creative brief and work well with designers and other marketing colleagues located across multiple geographies
• Relevant B2B experience from larger international work environment
• A communications, media or marketing degree, or similar relevant qualifications

What we can offer you

• Commitment to your development
• Leaders guided by our Leadership Principles
• A culture that welcomes you as the unique person you are
• Inspiration from colleagues, clients, and projects
• The long-term thinking of a foundation-owned company

Ready to join us?

Please submit your application with your up-to-date CV. We invite diversity in all its forms and encourage applicants from all groups to apply.

Thank you for taking the time to apply! We look forward to receiving your application.

Work at the heart of sustainable change with Ramboll in the United Kingdom and Ireland

Ramboll is a global architecture, engineering, and consultancy company. As a foundation-owned people company, founded in Denmark, we believe that the purpose of sustainable change is to create a thriving world for both nature and people. So, that’s where we start – and how we work. Our history is rooted in a clear vision of how a responsible company should act and being open and curious is a cornerstone of our culture. Ramboll in the United Kingdom and Ireland has a proven track record of sustainable and responsible business and is a top ten engineering and environmental and sustainability consultancy in the UK, with more than 1,500 employees across 16 offices. Ramboll experts deliver innovative solutions across Buildings, Transport, Environment & Health, and Energy. In 2024, Ramboll was included in the Sunday Times’ list of Best Places to Work.

Equality, Diversity, and Inclusion

Equality, diversity, and inclusion are at the heart of what we do. At Ramboll, we believe that diversity is a strength and that different experiences and perspectives are essential to creating truly sustainable societies. We are committed to providing an inclusive and supportive work environment where everyone is able to flourish and reach their potential. We also know how important it is to achieve the right balance of where, when, and how much you work. As a company, Ramboll recognises the importance of having a good work/life balance, both in terms of individual well-being and its positive impact with respect to the engagement and retention of our employees. We aim to support all employees to achieve a work/life balance which enables them to work in a supported manner while having the time to achieve personal aspects of their life outside of work. We invite applications from candidates of all backgrounds and characteristics. As a Disability Confident Committed employer, Ramboll ensures opportunities are accessible to candidates with disabilities. Please let us know if there are any changes we could make to the application process to make it more comfortable for you. You can contact us at [email protected] with such requests.