Marketing Content Copywriter Specialist

Posted 21 Hours Ago
Be an Early Applicant
2 Locations
Mid level
Healthtech • Information Technology
The Role
The Marketing Content Copywriter Specialist will strategize and execute marketing initiatives, write content for various digital and physical channels, manage content calendars, analyze competitor activity, and maintain brand standards. Collaboration with multiple teams is essential to communicate ideas effectively and achieve established goals.
Summary Generated by Built In

Job Title 

Marketing Content Copywriter Specialist

Location

Nashville, TN, USA

Additional Location(s)

Virtual TN

Employee Type

Employee

Working Hours Per Week

40

Job Description

Graham Healthcare Group is looking for a Content Copywriter Specialist to join our dynamic team. The role of the Content Copywriter Specialist is to help strategize and execute marketing initiatives on the Graham Healthcare Group entities and any new merger and acquisitions. Marketing initiatives in this capacity including writing content across digital and physical channels to maintain brand standards, increase engagement, and bolster organic search traffic. The Content Copywriter Specialist will report to the Senior Marketing Manager and collaborate with the multiple teams in the organization and leaders within our portfolio.

Graham Healthcare Group is a strong and growing company with a history founded on leadership and corporate citizenship. Whether you work in care-coordination or behind the scenes in support of the business and its employees, you will use your knowledge and expertise to support our patients and our mission.

Our high value rewards package:

  • Up to 22 paid holiday and personal days off in year one
  • Company funded pension
  • DailyPay: Access your money when you want it!
  • Industry-leading 360 You benefits program
  • Company paid emotional health and wellness support for you and your family
  • Adoption assistance
  • Access to Ramsey SmartDollar

Certain benefits may vary based on your employment status.

What you’ll do in this role:

  • Execute content strategy to drive brand engagement, organic search, and brand recognition
  • Write copy related to each brand for channels like: email, website, blog, social media, print, and more.
  • Collaborate with operations teams to assist in internal communication
  • Develop brand a product stories that align with campaigns and company goals
  • Partner with other teams to assist in projects and communicating complex ideas to different audience segments
  • Manage monthly content calendars across brands
  • Analyze competitor activity on an ongoing basis to provide applicable learnings that will inform the social strategy.
  • Maintain brand standards and voice in collateral
  • Establish and reach/meet KPIs and benchmarking with reporting monthly on goals

We are looking for a Marketing Content Copywriter Specialist with:

  • Degree in Marketing, Communication, Journalism, or related field
  • 4 or more years of experience working in a similar capacity
  • Previous agency experience thriving and enjoying working in a fast-paced environment
  • Passion for quality content and creativity
  • Ability to prioritize tasks based on importance and time required to complete
  • Proven track record of delivering quality assets in established product timelines
  • Collaborates well with teams, while being able to independently execute
  • Comply with Companies core competencies and values
  • Microsoft Office (Word/Excel/PowerPoint)
  • Familiarity with marketing platforms for email and sms like HubSpot and Pardot or Marketing Cloud

We are an equal opportunity employer and value diversity at our company.

NOTICE:

  • Successful completion of a drug screen prior to employment is part of our background process, which includes medical and recreational marijuana.
  • By supplying your phone number, you agree to receive communication via phone or text.
  • By submitting your application, you are confirming that you are legally authorized to work in the United States.

Graham Healthcare Group is an Equal Opportunity Employer

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The Company
Troy, MI
0 Employees
Hybrid Workplace
Year Founded: 2017

What We Do

Graham Healthcare Group is a healthcare company that aims to built software and technology to improve health outcomes and productivity within its own home health and hospice facilities.

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