Marketing & Branding Specialist

We are seeking Marketing & Branding Specialist based in Poznań.

Ready to help build a better future for generations to come?  

In an ever-changing, fast paced world, we owe it to ourselves and our future generations to live life responsibly.  At ROCKWOOL, we work relentlessly to enrich modern living through our innovative stone wool solutions.    

Join us and make a difference! 

What you will be doing

At Group Marketing & Branding, we develop global campaigns, create content for our social media channels and websites, and shape the ROCKWOOL brand experience. We manage our corporate visual identity, safeguard our brand, and track its performance. Our team is also responsible for key brand tools, including the Brand Portal, Digital Asset Management (DAM) system, Video Hub, and Merchandise Shop.

As our new Branding Specialist, you will play a crucial role in maintaining and developing our brand tools, ensuring that colleagues across the organization have access to the right assets, templates, and guidelines. You will also oversee the merchandise shop, managing branded items from concept to delivery.

Key Responsibilities

Branding & Brand Tools

• Act as a Brand Guardian, ensuring consistency and adherence to brand guidelines.

• Manage and develop our Brand Portal, making it easy for colleagues to access brand assets.

• Oversee MS Office templates, ensuring they remain up-to-date and aligned with brand standards.

Merchandise Management

• Take ownership of the merchandise webshop, from selecting new branded items to ensuring price and quality meet expectations.

• Collaborate with vendors, sales teams, and the procurement department to manage sourcing and production.

Marketing & Branding Support

• Create user guides and how-to materials for brand tools and applications.

• Assist in content creation, including graphics and communication materials.

• Provide administrative support, such as managing subscriptions for stock assets and template providers.

What you bring 

Professional Skills:

• Strong knowledge of branding principles and brand management

• Experience with corporate visual identity and brand systems

• Proficiency in Microsoft Office, especially in managing MS Office templates

• Experience in managing a brand portal and related brand tools

• Knowledge of merchandise branding and experience working with vendors and procurement teams

• Strong project management skills, including handling multiple stakeholders

• Ability to create user guides and how-to documentation

• Basic administrative and coordination skills (e.g., managing subscriptions for stock assets and templates)

Personal Competencies:

• Detail-oriented with a strong focus on brand consistency

• Proactive and solution-oriented, able to take ownership of tasks

• Strong communication skills, both written and verbal

• Collaborative mindset, able to work effectively across teams and departments

• Creative thinking, with the ability to develop engaging brand content

• Organized and structured, with good time management skills

• Customer-focused, ensuring internal stakeholders have the right tools and assets

• Adaptability, comfortable working in a fast-paced and dynamic environment

If you’re passionate about branding and want to play a key role in maintaining and evolving a global brand, we’d love to hear from you!

What we offer

By joining our team, you become a part of the people-centric work environment of a Danish company. We offer you a competitive salary, permanent contract after the probation period, development package, team building events, activity-based office in Poznan’s city center in the new prestigious office building – Nowy Rynek. The building is recognized as a building without barriers, which means that it is fully adapted to the needs of people with disabilities.  

Our compensation package on employment contracts includes:     

• An office-first approach: home office is available up to 2 days per week 

• Adaptable Hours: start your workday anytime between 7:00 AM and 9:00 AM 

• Home office subsidy  

• Private Medical Care  

• Multikafeteria MyBenefit  

• Wellbeing program  

• Extra Day Off for voluntary activities  

… and while in the office you can also use modern office space with beautiful view and high standard furniture, bicycle parking facilities & showers, chill-out rooms with PlayStation, football table, pool table, board games, subsidized canteen with delicious food & fruit.  

Interested?   

If you recognize yourself in this profile and challenge, we kindly invite you to apply with CV written in English.  

Who we are   

We are the world leader in stone wool solutions. Founded in 1937 in Denmark, we transform volcanic rock into safe, sustainable products that help people and communities thrive.  We are a global company with more than 12,200 employees, located in 40+ countries with 51 manufacturing facilities… all focused on one common purpose – to release the natural power of stone to enrich modern living.     

Sustainability is central to our business strategy.  ROCKWOOL was one of the first companies to commit to actively contributing to the United Nations Sustainable Development Goals (SDGs) framework and are actively committed to 11 SDGs, including SDG 14, Life Below Water.  Through our partnership with the One Ocean Foundation and in connection with our sponsorship of the ROCKWOOL Denmark SailGP team, we will help raise awareness around ocean health challenges in an effort to accelerate solutions to protect it.  

Diverse and Inclusive Culture   

We want all our people to feel valued, respected, included and heard.  We employ 79 different nationalities worldwide and are committed to providing equal opportunities to all employees, promote diversity, and work against all forms of discrimination among ROCKWOOL employees.   

At ROCKWOOL, you will experience a friendly team environment. Our culture is very important to us.  In fact, we refer to our culture as “The ROCKWOOL Way”.  This is the foundation in which we operate and is based upon our values of ambition, responsibility, integrity and efficiency.