Marketing Automation Specialist

Posted 5 Days Ago
Be an Early Applicant
Texas
Hybrid
Senior level
Cloud • Software
The Role
As a Marketing Automation Specialist, you will design, implement, and maintain marketing tech stacks and automation workflows, improve lead management, and ensure data flow between platforms. Responsibilities include managing marketing automation platforms, ensuring data accuracy, troubleshooting system issues, and providing insights into campaign performance.
Summary Generated by Built In

About Megaport

Megaport has transformed the way IT gets connected. We're global leaders in Network as a Service (NaaS), changing the way businesses reach the cloud. We're also a leading partner to Amazon, Microsoft, Google, IBM, Oracle, NYSE, and many other leading technology companies. Megaport is a publicly traded company on the Australian Stock Exchange. We’re a lean, high-achieving team made up of over 300 members globally. While the company is headquartered in Brisbane, Australia, employees are spread out across North America, Europe, and Asia-Pacific. Staff enjoy an environment that is collaborative, supportive, and fun.


Our Team Culture

Join a team of globally-positioned industry experts that lead by example. We do not compromise our values for commercial gain; we are all custodians of our culture, and the customer is at the centre of everything we do. Our employees are motivated, adaptable, persistent, hard-working, and dynamic. Our culture permeates everything we do and this, in turn with a global vision, forms a commitment to each other, our customers, and shareholders alike.


The Role

As a Marketing Automation Specialist, you will report to the Head of Marketing Operations and work closely with the existing Marketing Automation Specialist to ensure seamless execution of automation initiatives. You will be responsible for designing, implementing, and maintaining our marketing tech stack and automation workflows that support scalable and efficient marketing operations. Your focus will be on automating workflows, improving lead management, and ensuring seamless data flow between platforms to enhance campaign effectiveness. You will work closely with cross-functional teams to manage integrations, troubleshoot system issues, and provide actionable insights from marketing data.

What You’ll Be Doing

  • Build, manage, and optimise marketing automation workflows to streamline operations and improve lead management.
  • Administer and enhance our marketing automation platforms such as Marketo, Pardot, or Salesforce Marketing Cloud.
  • Ensure data accuracy and integrity in marketing systems, maintaining reliable syncs between Marketo, Salesforce, Zapier, and other platforms.
  • Design and maintain automated lead scoring, segmentation, and routing to enhance marketing and sales collaboration.
  • Develop and manage integrations between marketing automation, CRM, and third-party platforms via APIs and middleware tools like Zapier, Make, or Replit.
  • Execute, test, and refine email automation campaigns, landing pages, and nurture sequences.
  • Provide insights on campaign performance, automation efficiency, and lead flow tracking.
  • Identify and troubleshoot technical issues in automation workflows and integrations.
  • Maintain best practices for automation, data hygiene, and compliance (GDPR, CAN-SPAM, etc.)

What We Are Looking For

  • 5+ years of experience in marketing automation, CRM administration, or marketing operations.
  • Hands-on expertise in Marketo (preferred), Pardot, or Salesforce Marketing Cloud.
  • Strong background in building and managing workflows, automation rules, and lead scoring models.
  • Experience with APIs, Webhooks, and middleware tools (Zapier, Make, N8N, Replit, etc.).
  • Proficiency in HTML and CSS for email and landing page customisation.
  • Strong analytical mindset to track campaign effectiveness and automation efficiency.
  • Knowledge of data privacy regulations (GDPR, CAN-SPAM, etc.).

This salary may differ depending on location, years of experience, and skill set.


**Please note that as per the Fair Labor Standard Act this role is classified as exempt under Administrative Professional exemption**


#LI-DNI


If you have any questions, please reach out to Megaport's Talent Acquisition Team at [email protected]


NOTE: All Megaport business correspondence is conducted via our business email accounts (@megaport.com). If you have any concerns, please reach out to Megaport's careers team [email protected] directly and we will verify the legitimacy of any communication. Megaport will not ask you to create an account via Microsoft teams, and does not associate with any email accounts under "@megaportau.com".


All applications will be treated in confidence.

Please see Part 2 of our Privacy Policy to see what information Megaport collects from job applicants, why, and how we store and use it. Note that you’re entitled to know what personal data of yours Megaport holds, to request updates, rectification, and in some circumstances restriction or deletion thereof if you object (you being entitled to withdraw your consent to our holding your information at any time). Please see Part 5 of our Privacy Policy for more details on this and how to contact Megaport's data protection officer if you have any further privacy-related questions. Candidates who meet the selection criteria will be invited to attend an interview. Strictly no Recruitment Agencies.

Top Skills

CSS
HTML
Make
Marketo
Pardot
Replit
Salesforce Marketing Cloud
Zapier
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The Company
San Francisco, California
340 Employees
On-site Workplace
Year Founded: 2013

What We Do

We make connectivity easy. Megaport is changing the way people, enterprises, and service providers interconnect globally. Our Software Defined Network (SDN) connects 850+ enabled data centres in 25+ countries across North America, Asia Pacific, and Europe. We enable customers with fast, flexible, secure and on-demand connectivity to leading cloud, network, and managed service providers. Our Network as a Service solution offers greater agility, reduced operating costs, and increased speed to market compared to traditional connectivity options

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