Marketing Automation Analyst

About Rimini Street, Inc.

Rimini Street, Inc. (Nasdaq: RMNI), a Russell 2000® company, is a global provider of end-to-end enterprise software support and innovation solutions and the leading third-party support provider for Oracle, SAP and VMware software. The Company offers a comprehensive portfolio of united solutions to run, manage, support, customize, configure, connect, protect, monitor, and optimize enterprise application, database, and technology software. The Company has signed thousands of contracts with Fortune Global 100, Fortune 500, midmarket, public sector and government organizations who selected Rimini Street as their trusted, proven mission-critical enterprise software solutions provider and achieved better operational outcomes, realized billions of US dollars in savings and funded AI and other innovation investments.

We are actively seeking a Marketing Automation Analyst. This role is based in India.

About Rimini Labs India

Rimini Street Inc, HQ : Las Vegas, NV, USA a disruptor in third party ERP support services, established undisputed leadership and as a natural progression, entered India with Rimini Labs India kick starting operations in Hyderabad, in 2013 with Global Client Onboarding Services, IT shared services and Global Service Development. In no time, Rimini Labs India started Bengaluru operations going up the value chain with more complex product development (Oracle, SAP, Peoplesoft, JDE etc.) & advanced services (Managed services, Professional services, Security Managed Services etc).

Rimini Labs India gained valuable share in bringing the reputation to Rimini Street Inc of being a global provider of unified support and managed service solutions for enterprise software. Today, Rimini Labs India is a family of about 800+ full time talented individuals, thanks to the remarkable talent that has supported the expansion.

Rimini Labs India has nicely emerged as Global Capability Centre (GCC), and proudly says, “if you are best of the best, you belong to Rimini”. We are on a mission to contribute significantly to our “Rimini ONE” program, a turnkey Rimini Street service program that offers a comprehensive set of unified, integrated services that can run, manage, support, customize, configure, connect, protect, monitor, and optimize your Oracle and SAP ERP, database, and technology software.  

Position Summary

The Marketing Automation Analyst is a member of the Marketing production team reporting to Principal Manager, Marketing Automation, based in Hyderabad, India. He/She is responsible for taking care of the day today Marketing operation work including but not limiting to Marketing Data, Report, Campaign execution, marketing automation, Marketing technology, coordinating with global marketing teams, ensuring the high-quality output. The successful candidate will have high quality standard, extremely detail oriented and have a methodical approach to work on marketing initiatives.

Essential Duties and Responsibilities

• Own key Marketing KPI’s including but not limited to datasets, lead, contacts, channel & campaign performance, customer segmentation, web analytics
• Have understanding on day-to-day campaign execution process, pull list and have fair understanding on datasets to pull list based on the criteria
• Familiar with Marketing Technology, Marketing automation tools and execution process
• Work on Marketing data cleansing, normalization, conduct data capture and workflow testing of registration forms, and verify their accuracy against the request and guidelines
• Maintain QA job aids – both a How-To and QA process
• Responsible for conducting detailed quality assurance audit of each email campaign prior to execution. This includes reviewing configuration, content and layout, HTML coding and links and other components of a campaign: registration forms and landing pages.
• Have good exposure to work request ticketing system while communicating with appropriate stakeholders.
• Use additional tools like Excel and other third-party products to optimize the data management process
• Understand SFDC campaign hierarchy, Create campaigns and Marketing dashboard
• Work directly with marketing, web, and data team on day today operation work.
• Learn Field Marketing and Corporate Communication corporate standards and guidelines and adhere to them on all campaigns
• Work within ticketing systems while communicating with stakeholders from various regions – NAMER, LATEM, EMEA, APAC, Israel/EE
• Assist with special projects as assigned

Location

• Hyderabad/Bengaluru, India

Work Timings

• 5:00pm to 2am (IST)

Education

• Bachelor’s degree or master’s degree

Experience  

• 5-8 years heavy hands-on experience Marketing Technology and Marketing Operations
• Moderate experience in Marketing automation platform
• Working knowledge of email best practices, database, SFDC campaign, Lead funnel
• Strong hands-on experience in Salesforce, especially around marketing / sales data objects & reports
• Working knowledge on marketing database and management (data cleaning, data uploads, segmentation, lead scoring, attribution management)
• Hands on experience on tracking and reporting to derive meaning summary – Dashboards creation, funnel analysis.
• Extremely organized and detail oriented
• Strong analytical skills and ability to proofread English content
• Excellent teamwork and English communication skills
• Must work well under tight deadlines with changing priorities
• Demonstrated excellent time management and multi-tasking skills
• Strong software aptitude
• Flexibility to work predominantly North America shift or other shifts (as needed) to support global time zones.

Skills  

• Working experience in Marketo / Marketing automation platform and SFDC
• Experience with campaign execution and data management process
• Experience playing with HTML and CSS
• Comfortable working in a cross-functional and matrixed environment
• Enjoys learning and rapidly correlates new concepts to existing knowledge
• Able to develop strong working relationships with internal peers and agency partners, and can foster cooperation in non-hierarchical relationships
• Experience in email marketing production group in a B2B setting

Why Rimini Street?

We are looking for talented, passionate people to help us build our future at Rimini Street. We hire only the best, the most extraordinary professionals and provide compensation, bonuses, and benefits to match the skills of our top-performing team members. Do you thrive in a fast-paced environment, enjoy growing together, and get excited about learning new skills? Are you looking for an opportunity to make a true impact as part of a team of extraordinary professionals? This is the place for you.

Our work is challenging and meaningful. We start and end each day with a sense of achievement and purpose guided by our core values, the Four Cs: 

• Company
  • We dream big and innovate boldly.  

• Colleagues
  • We work with extraordinary people who create a culture of mutual respect and collaboration. 

• Clients
  • We relentlessly pursue solutions that help clients achieve their goals. Our unmatched client care is rooted in our passion for exceptional service. 

• Community 
  • We believe in leaving the world a better place than we found it. With the Rimini Street Foundation, we’ve made positive impacts in six continents for over 425 charities.

Accelerating Company Growth

• Nasdaq-listed under ticker symbol RMNI since October 2017 
• Over 5,800 signed contracts to date, including Fortune 500 and Global 100 companies
• Over 2,000 team members in 23 countries
• US and international recognition for industry leadership and philanthropic efforts. See all of our awards and recognitions here: https://www.riministreet.com/company/awards/ 

Rimini Street is committed to creating a diverse and inclusive environment and is proud to be an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, national origin, sexual orientation, gender or gender identity, disability, protected veteran status, or any other characteristic protected by law. 

To learn more about how Rimini Street is redefining the enterprise software support industry, visit http://www.riministreet.com 

Please Note: Rimini Street does not accept resumes submitted by recruiting/staffing firms unless specifically requested by Human Resources.  Unsolicited resumes will be ineligible for referral fees.