Marketing Analytics & Strategy Manager

About Tala

Tala is on a mission to unleash the economic power of the Global Majority – the 4 billion people overlooked by existing financial systems. With nearly half a billion dollars raised from equity and debt, we are serving millions of customers across three continents. Tala has been named by the Fortune Impact 20 list, CNBC’s Disruptor 50 five years in a row, CNBC’s World's Top Fintech Company, Forbes’ Fintech 50 list for eight years running, and Chief's The New Era of Leadership Award. We are expanding across product offerings, countries and crypto and are looking for people who have an entrepreneurial spirit and are passionate about our mission.

By creating a unique platform that enables lending and other financial services around the globe, people in emerging markets are able to start and expand small businesses, manage day-to-day needs, and pursue their financial goals with confidence. Currently, over nine million people across Kenya, the Philippines, Mexico, and India have used Tala products. Due to our global team, we have a remote-first approach, and also have offices in Santa Monica, CA (HQ); Nairobi, Kenya; Mexico City, Mexico; Manila, the Philippines; and Bangalore, India.

Most Talazens join us because they connect with our mission. If you are energized by the impact you can make at Tala, we’d love to hear from you!

We are looking for a Marketing Analytics & Strategy Manager who thrives on solving complex challenges using data-driven insights. This role blends analytics and marketing to help us optimize strategies, expand our reach, and grow sustainably. You’ll be at the heart of our mission to provide financial inclusion to underserved communities across Mexico, Kenya, the Philippines, and India. This position reports to the Senior Director of Lifecycle Marketing & Analytics.

What You’ll do?

• Optimize Marketing Channels: Develop frameworks to assess and improve our marketing channels. You’ll build attribution models (last-touch, first-touch, multi-touch) and evaluate how different campaigns, including offline media, contribute to user growth.
• Support Lifecycle Campaigns: Lead data analysis for lifecycle marketing campaigns, tracking key metrics such as customer retention, churn rate, and lifetime value to identify areas for optimization and to improve customer engagement across their journey.
• Refine Retargeting & Incremental Impact: Define how we measure the true value of campaigns, focusing on identifying which campaigns bring in new users who wouldn’t have converted organically.
• Test & Learn: Set up a robust testing process to compare media tactics, creative approaches, and audience targeting. Analyze results and update strategies accordingly.
• Conduct Segmentation Analysis: Identify high-value customer groups through segmentation and tailor messaging strategies to enhance customer experience and lifetime value.
• Define & Implement Marketing Strategies: Synthesize data and insights to form actionable marketing strategies. Develop and test hypotheses based on available data or identify ways to gather the right data if needed.
• A/B and Multivariate Testing: Lead the design and analysis of A/B and multivariate tests on campaign elements (e.g., channel mix, content, timing) to refine strategies and maximize impact.
• Map User Journeys: Analyze the user experience across all touchpoints (website, app store, social platforms) and find opportunities for growth.
• Support Expansion: Collaborate with local marketing teams to explore and build business cases for expanding into new channels like app marketplaces or developing an iOS app.

Who you are?

• A Collaborative Team Player: You work well with diverse teams, whether in HQ or across different countries, to align marketing strategies with business goals.
• Action-Oriented: You love digging into data, uncovering patterns, and transforming insights into impactful actions.
• An Innovative Problem Solver: You thrive on challenges and continuously seek out creative solutions to improve marketing performance.
• A Strong Communicator: You can clearly explain your analysis, share findings, and influence decisions based on data-driven insights.
• Mission-Driven: You’re passionate about providing financial inclusion and making a meaningful impact for underserved populations.

What You’ll Need

• 5+ years of experience in marketing, analytics, or strategy, with a strong focus on data analysis and marketing performance.
• Expertise in marketing analytics tools (e.g., Google Analytics, Mobile Measurement Partners) and optimization methods (multi-touch attribution, media mix modeling).
• Strong SQL skills for data querying and analysis; experience with Snowflake is a plus.
• Proficient in data visualization tools like Looker, Tableau, or Amplitude.
• Comfortable with experimental design, using data to drive improvements across various business objectives.
• Ability to push through ambiguity to interpret and analyze data with minimal guidance.
• Strong project management skills and the ability to prioritize in a fast-paced environment.
• Excellent written and verbal communication skills, with the ability to present complex data in a simple, actionable way.
• A passion for financial inclusion and working with global teams across Mexico, Philippines, Kenya, and India.

Our vision is to build a new financial ecosystem where everyone can participate on equal footing and access the tools they need to be financially healthy. We strongly believe that inclusion fosters innovation and we’re proud to have a diverse global team that represents a multitude of backgrounds, cultures, and experience. We hire talented people regardless of race, religion, color, national origin, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.