Roku is the #1 TV streaming platform in the US and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About the team
The Roku Ad Marketing team is responsible for accelerating new revenue potential, advancing Roku's advertising brand positioning, and providing insights and inspiration that helps all businesses maximize their potential in TV streaming. Our team of marketers, strategists, and designers deliver client strategies, research and insights, new product innovations, events and experiences, and more that deliver on Roku's purpose to make TV better for everyone.
About the role
Roku is seeking a B2B Marketing Analytics Manager to work on our Ad Marketing team. This position will drive one of our most critical efforts to ensure we’re making the right marketing moves based on data. In this role you will plan, measure, analyze, and report on marketing online and offline initiatives to maximize their effectiveness, optimize return on investment (ROI), and drive better results in the future. Our environment is fast-paced, and this role is in a particularly high-growth area, requiring the ability to work autonomously in an ever-changing environment. This role will span across planning, monitoring, and evaluating our team’s various campaigns and their outcomes with the ability to pull and analyze data from various sources.
For New York Only - The estimated annual salary for this position is between $95,000 and $170,000 annually.
Compensation packages are based on factors unique to each candidate, including skill set, certifications, and specific geographical location.
This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
What you’ll be doing
- Analyzing the effectiveness of marketing campaigns based on performance indicators across all channels (website, email, social, events, paid advertising) and different data sources (CRM Salesforce, MAP Pardot, social platforms, Google Analytics, Tableau, advertising platforms, data warehouse)
- Leading measurement plans and analysis of marketing programs and campaigns, including ROI calculations and identifying success factors which can be applied for continuous improvement
- Creating, publishing, and presenting reports on KPIs, marketing program ROI, pipeline, and database health
- Collaborating with cross-functional stakeholders across analytics, marketing, business ops, and engineering to generate business insights and inform marketing strategies
- Developing benchmarks for campaign performance
- Creating experimentation and A/B testing plans to support marketing and product user flows
- Being a subject matter expert on analytics topics like GA4, campaign best practices, data pull, dashboard creation
We’re excited if you have
- Degree in a marketing analytics field or equivalent practical experience
- 2+ years of experience as a marketing analyst using marketing tools and platforms
- Experience in Google Analytics (360 / GA4), data warehouses and CRM (Pardot/Salesforce preferred) data visualization and reporting
- Experience collaborating with cross-functional stakeholders to drive consensus on requirements, including strategic direction, ad-hoc analysis, or development of new data pipelines
- Excellent communication and organizational skills
- Looker and SQL experience
#LI-RD2
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
The Roku Culture
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.
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Top Skills
What We Do
Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and Roku TV™ models are available around the world through direct retail sales and licensing arrangements with TV OEMs and service operators.
