Marketing Activation Consultant - Hybrid - AZ

Job Description

As a Marketing Activation Consultant, you will report to the Senior Manager and/or Manager and work directly with hoteliers across North America to enhance and maintain their online presence across various online marketing and distribution channels. Based in Phoenix, you will leverage industry best practices to ensure each property remains a leader in digital marketing performance. This includes digital channel management, property photo consultation, content score evaluation, reputation management, social media advisement, loyalty enrollment performance, and more.

Essential Job Responsibilities

1. Customer Service

• Marketing Strategy: Identify and implement key opportunities to help increase the hotel’s digital presence and foster a trusted guest experience.
• Property Consultant: Serve as a day-to-day contact for, and foster relationships with, hoteliers, partners and subject matter experts.
• Property Overview Calls: Support company initiatives by answering hotelier’s questions regarding online marketing, photos, and other important initiatives.
• Effective Communication: Utilize professional verbal and written techniques to address concerns and provide solutions.
• Time Management: Utilize effective time management strategies to prioritize tasks and meet deadlines consistently.
• Relationship Building: Foster strong, positive relationships with hoteliers through regular communication and proactive engagement via calls, emails, and in-person interactions at hotelier events.

2. Digital Marketing Expertise

• Digital Tools Proficiency: Stay updated on the latest digital marketing tools and platforms (e.g., SEO (Search Engine Optimization), PPC (Pay Per Click), metasearch, paid search, and social media) and apply them effectively when communicating with hoteliers.
• Performance Metrics: Monitor and report on key digital marketing performance indicators to evaluate the success of campaigns and optimize strategies accordingly.
• Trend Analysis: Leverage marketing tools to improve member hotels’ organic search positions by reviewing hotel content and identifying keyword opportunities.

3. Cross-Departmental Collaboration

• Strategic Alignment: Collaborate with internal departments to ensure marketing strategies align with overall business objectives and goals.
• Project Coordination: Coordinate marketing projects with other departments, ensuring smooth execution and effective communication.

Experience/Education/Skills

• At least 1 year experience in the digital environment, preferably in advertising, public relations, online marketing, or brand-based social marketing.
• Bachelor’s degree in business administration, e-commerce, marketing, advertising, communications, or a related field or an equivalent combination of education and experience.
• Proficiency in Microsoft Office Suite, SharePoint, and Adobe Creative Suite.
• Digital Marketing & Social Media Expertise.
• Written & Verbal Communication Skills.

Accountability/Leadership/Knowledge/Relationship Management/Problem Solving

• Strategic Direction - Receives operational guidance on duties, service standards, and roles. Receives and implements tactical direction for new initiatives, products, or processes, ensuring alignment with overall business strategy.
• Content & Project Development – Implements tasks required for individual or team projects in a professional and timely manner.
• Subject Matter Expert – Promotes successful and helpful marketing strategic processes with hoteliers regarding their marketing presence.
• Company Contribution - Supports company-wide marketing initiatives by proactively contributing ideas, collaborating with cross-functional teams, and helping drive strategic projects aligned with overall business goals.
• Team Contribution - Demonstrates initiative and takes ownership of assigned projects, helping guide peers through tasks, fostering collaboration, and contributing to a positive and productive team environment.
• Industry Insights - Basic competition and industry knowledge.
• Technical Proficiency - Professional knowledge to meet technical standards. Demonstrates professional expertise to meet and exceed technical standards relevant to marketing functions.
• Liaison - Communicates progress and performance updates within the team and across departments, while sharing relevant external communications and updates with the team.
• Collaboration - Builds and nurtures strong relationships with internal and external stakeholders, ensuring effective collaboration and alignment to achieve shared goals.
• Issue Resolution - Resolves defined problems and probes known sources for answers. Effectively resolves defined problems by analyzing known sources and implementing solutions.
• Project Management - Manages single large and/or multiple, smaller/simpler projects, programs, or processes.

• This is an AZ Based position, no relocation assistance is available for this role.
• This position is based at our Corporate Headquarters located at 6201 N 24th Parkway Phoenix, AZ 85016 -Hybrid in-office up to three days per week.
• Pay is $21/hour.
• A willingness to travel as needed for global team collaboration.
• Ability to adapt and thrive in a dynamic, fast-paced environment.

Working at BWH: Welcome to BWH Hotels, where your passion for hospitality aligns with a purpose-driven mission. By joining our corporate team, you become part of a dynamic community focused on making a meaningful impact in the travel industry. At BWH Hotels, we are dedicated to inspiring travel through unique experiences. We uphold our core values:

• Integrity and Accountability: We prioritize honesty and take responsibility for our actions.
• Excellence in Service: We are committed to delivering the highest standards of service to our hotels and guests.
• Respect and Inclusivity: We foster a safe, respectful, and diverse work environment.
• Community Engagement: We actively contribute to the well-being of our global community and uphold human rights.
• Environmental Stewardship: We embrace sustainable practices to protect our planet.

Benefits Summary for Full Time Employees (work 30 + hours per week)

Available Day One:

• Medical/Dental/Vision

• Vacation/Sick/Floating Holidays - accruals start

• 401K – company match and direct contribution

• Employee discounts/Hotel discounts

• Financial and health wellness programs

Equal Employment Opportunity

Best Western International, Inc. (the “Company”) maintains a policy of equal employment opportunity for all employees and qualified applicants for employment without regard race (including hair textures and hair styles associated with race), color or pigmentation, religion, religious creed (including religious dress and grooming practices), national origin, ancestry, alienage or citizenship status, caste, age, disability, gender, gender identity or expression, sex, sexual orientation, LGBTQ+ individuals, height, or weight, pregnancy status, childbirth, or related medical conditions, genetic information, uniformed service or veteran status, marital status or any other characteristic protected by applicable federal, state, provincial, or local laws. The Company’s equal employment opportunity policy applies to all aspects of employment with the Company, including but not limited to, hiring, promotion, transfer, benefits, discipline and termination.

If you have concerns about improper conduct related to equal employment opportunity, please report your concerns immediately to your supervisor, a member of the Human Resources Department, or a member of the Executive Team. The Company will investigate all reports of improper conduct and will take appropriate action. No adverse action will be taken against anyone who, in good faith, reports such conduct, and employees, therefore, can and should raise concerns without fear of retaliation.