Market Insights & Analytics Manager, Global

Posted 9 Days Ago
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Park, MI
Mid level
Industrial • Manufacturing
The Role
The Market Insights & Analytics Manager will conduct market performance and competitor analysis, support the development of market insight reporting platforms using Power BI, manage external research relationships, and track marketing campaign performance while identifying consumer trends.
Summary Generated by Built In

Want to help us bring happiness to the world? Want to join an ambitious and fast growing global biscuits and confectionery business investing heavily in iconic global brands, infrastructure and people? Then this is the place for you.

As proud bakers and chocolatiers and custodians of iconic global brands, we don’t compromise on the quality of ingredients in our products or on the people we hire. We are looking for entrepreneurial spirits who share our passion for bringing happiness to our consumers and who embody our Winning Traits.

To succeed at pladis you need to be purpose-led, resilient and positive to succeed here because we expect pace and agility, we insist on collaboration and demand accountability. If that is your thing, then pladis offers global ambition, a clear Vision and roadmap for success, challenge, and unrivalled opportunities to learn and make an impact

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Job Role:

  • Market Insights & Analytics Manager, Global.  Responsible for delivery and development of critical market insights and competitor intelligence for pladis global team to inform annual plans and strategic decision-making across our brand portfolio.

Key Responsibilities:

  • Conduct regular market performance and competitor analysis to help pladis deliver against plans and identify opportunities and threats.
  • Support the build and delivery of enterprise wide market insight reporting platforms and associated data & harmonization processes, key focus involving the building of solutions in powerbi
  • Support strategy planning cycles, developing and delivering key external consumer and market trends insights
  • Manage relationships with external research agencies and ensure data quality.
  • Track and analyze marketing campaign performance and marketing ROI measurement programs, recommending optimizations for improvement.
  • Stay current on FMCG industry trends and consumer behavior with a key focus on AI developments and next generation marketing performance and analytics platforms

Qualifications:

  • Minimum 4-8 years of experience in marketing research or insights, ideally within FMCG.
  • Strong analytical skills with proficiency in data analysis tools, with good experience in building solutions in powerbi
  • Excellent experience and knowledge working with 3rd part data sets, primarily NIQ, Circana and Kantar
  • Excellent communication and presentation skills with the ability to tailor insights for different audiences.
  • Strong understanding of ETL data processes and data harmonization projects
  • Experience working cross-functionally with marketing, sales, and brand teams.
  • A passion for FMCG brands and consumer trends
  • Preferably experience working in market insights agency and client side

pladis is an Equal Opportunity Employer, committed to hiring a diverse workforce. All openings will be filled based on qualifications without regard to race, color, sex, sexual orientation, gender identity, national origin, marital status, veteran status, disability, age, religion or any other classification protected by law.

We operate a strict Preferred Supplier List. If you are a recruitment agency and wish to submit candidate to be considered for this vacancy, you must have agreed to, and signed, our terms of business.
We will not accept CVs from any other sources other than those currently on our PSL. We will not pay a fee for any candidate that has not been represented by a provider on our PSL.

Top Skills

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The Company
Istanbul, Istanbul
3,038 Employees
On-site Workplace
Year Founded: 2016

What We Do

pladis is one of the world’s fastest growing snacking companies and home to much loved brands including McVitie’s, GODIVA and Ülker. pladis also owns regional brands Jacob’s, Go Ahead, Flipz, Turtles, BN, Verkade and many more products across sweet and savoury biscuits, wafer, cake, and chocolate.

pladis also owns regional brands such as Jacob’s, Go Ahead, Flipz, BN, Verkade and many more, delighting consumers with products across the snacking category including sweet and savoury biscuits, wafer, cake, chocolate, gum and candy.

Formed in 2016, pladis is the proud steward of over 300 years of family baking and confectionery experience. The expertise of its 16,000-strong global workforce spans 25 factories in 11 countries, and is founded on collaboration, agility and resilience.

As a responsible business, delivering the highest quality products and exceptional service, pladis’ products have the potential to reach more than four billion people across the world.

pladis people are passionate about collaboration and creation, using consumer insights and trends to fulfil its promise of bringing happiness with every bite. This passion, combined with rapid speed to market, enables the company to bring its products from idea to on-shelf quickly, so they are available for consumers all over the world.

To view our privacy policy visit: http://www.pladiscareers.co.uk/privacy-policy/

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