Manager, Social Media

Posted Yesterday
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American Fork, UT
100K-125K Annually
Senior level
Software
The Role
The Manager, Social Media oversees a team to develop and implement global social media strategies, manage online presences, and ensure marketing goals are met. Responsibilities include integrating with internal stakeholders, optimizing investments in social media tools, and managing B2B healthcare marketing initiatives.
Summary Generated by Built In

***This position is Remote*** 

Job Summary

This position is responsible to manage a team to collaborate with marketing leaders globally, across all verticals, HSC and corporate communications to build and manage social media presences for the respective business units. Develop and implement an integrated social media strategy and roadmap to address customers and internal audiences, as well as provide strategic oversight to all current and future syndicated (e.g. Twitter, Facebook, LinkedIn) and niche social media (e.g. DrBicuspid, Dentaltown, Sermo, DVM.com) initiatives across all media channels (e.g. website, mobile, email). 

What you will do

  • Define the Company’s ongoing position on the use of social media/networking. Present social media strategy to senior management as well as progress against goals.
  • Train internal teams on use and best practices of social media and relevant toolsets (creating or negotiating acquisition of said toolsets when necessary).
  • Integrate with internal stakeholders to understand unique goals, objectives and challenges to optimize processes and communication across the organization.
  • Define the Company’s ongoing position on the use of social media by identifying effective goals and strategies.
  • Optimize investments and manage company relationships with social media marketing, monitoring, management and analytics vendors.
  • Ensure social media experiences and campaigns meet marketing objectives and branding guidelines, protecting the integrity of the Company’s brand and drive sales to profit the business.
  • Manage global integrated marketing team and approval process for official Company presences across social media and blog platforms.
  • Manage social media and marketing programs in the B2B health care space, delivering dynamic online experiences.
  • Manage the development of a social network page, blog and microblog for internal and external communications.
  • Identify and negotiate services for software/systems related to social media management software.
  • Provide ongoing direction to the team as well as development opportunities as needed.
  • Select, develop, and evaluate TSMs to ensure the efficient operation of the department.

Qualifications

Must have:

  • Typically 6 years of increasing responsibility in terms of any applicable professional experience and 1 or more years of management experience.
  • Typically a Bachelor's Degree or global equivalent in related discipline.
  • Experience developing social marketing tactics in B2B environment.
  • Expert in social media monitoring software.
  • Knowledgeable in digital crisis communications.
  • Demonstrated ability to influence social media landscape (e.g., gain followers in social media environment, drive traffic, bolster engagement.
  • Exceptional project management and client/organizational persuasion skills.
  • Demonstrated ability to influence large organizations without requiring functional control.
  • Attract, retain, motivate, coach and develop team members for high performance
  • Broad and wide-range of professional and managerial skills with a full understanding of industry practices and company policies and procedures
  • Use skills to lead teams to achieve company goals in creative and effective ways
  • Excellent planning/ organizational skills and techniques
  • Excellent analysis and problem solving skills
  • Excellent decision making skills
  • Excellent negotiating skills
  • Excellent writing and communication skills
  • Communicate effectively with senior management and key stakeholders
  • Ability to Influence, build relationships, navigate politics and manage conflicts
  • Understand, interpret and act on financial information that contributes to business profitability
  • Ability to plan and manage successful projects, manage risks, costs, time and project teams
  • Good Financial Skills

Nice to have:

  • Master's degree or global equivalent a plus

The posted range for this position is $100,000-$125,000 which is the expected starting base salary range for an employee who is new to the role to fully proficient in the role. Many factors go into determining employee pay within the posted range including prior experience, current skills, location/labor market, internal equity, etc. This position is eligible for a 10% bonus not reflected in the posted range.

What you get as a Henry Schein One Employee

  • A great place to work with fantastic people.
  • A career in the healthcare technology industry, with the ability to grow and realize your full potential.
  • Competitive compensation.
  • Excellent benefits package! Medical, Dental and Vision Coverage, 401K Plan with Company Match, Paid Time Off (PTO), Sick Leave (if applicable), Paid Parental Leave, Short Term Disability, Income Protection, Work Life Assistance Program, Health Savings and Flexible Spending Accounts, Education Benefits, Worldwide Scholarship Program, Volunteer Opportunities, and more.

About Henry Schein One

Henry Schein One is the global leader in dental management, analytics, communication, and marketing software. Our company’s products and services work together as one simple solution to provide users with a seamless and integrated experience.

Our company thrives because of our people. We believe in supportive, diverse, and inclusive workforce, inclusive environments, professional development opportunities, and competitive compensation packages. We value innovation, teamwork, and encourage work-life balance.

One of many reasons why Henry Schein One (HS1) leads the industry is because of our products, services and most importantly our people. In 2022 HS1 was awarded one of the top places to work for in Utah. To learn more, click here: 2022 Best Companies To Work For | Henry Schein One

Henry Schein, Inc. is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status.

Unfortunately, Henry Schein One is unable to hire individuals residing in North Dakota, Hawaii, Puerto Rico, or other US Territories at this time.

Top Skills

Social Media
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The Company
HQ: American Fork, UT
986 Employees
On-site Workplace
Year Founded: 2018

What We Do

Henry Schein One is the world’s largest dental practice management software company. Founded in 2018, Henry Schein One launched a new era of integrated dental technology by merging the market-leading practice management, patient communication and marketing systems of Henry Schein and Internet Brands into one company. Our goal: To simplify each aspect of dental practice management by delivering software that connects with each other, shares data and automates more tasks – helping each member of the dental team work smarter and more efficiently.

Headquartered in American Fork, Utah, Henry Schein One combines market-leading brands, such as Dentrix®, Dentrix Ascend®, Lighthouse360®, and TechCentral™, as well as Henry Schein's international dental practice management systems, including Software of Excellence®, Logiciel Julie, InfoMed®, Exan®, and Labnet™, with the dental businesses of Internet Brands, including web-based solutions such as Demandforce®, Sesame Communications®, Officite®, and DentalPlans.com® and more. Henry Schein One integrated 13 companies, 40+ software brands and employs approximately 1,500 people.

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