Manager, Media

Posted 9 Days Ago
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Atlanta, GA
Senior level
Food
The Role
The Manager, Media at Papa John's is responsible for developing and executing an omni-channel media strategy to support promotional sales and brand growth. Duties include tracking national media spending, managing relationships with media agencies, coordinating communication of media plans, and conducting media audits. The role requires strong analytical skills and effective communication with senior leaders and the marketing team.
Summary Generated by Built In

What’s Unique About You Is What Makes Us Better! Diversity is our strength and competitive advantage. Bring your flavor to the Papa John's team today!

Job Summary

The Manager, Media contributes to delivering an impactful omni-channel media strategy to support short-term promotional sales and long-term brand growth for Papa Johns. The ideal candidate will bring thought leadership to the planning process while also managing accuracy and shared communication among partners within the marketing organization and field. The candidate will track and report on national media spending while actively communicating with the field marketing team on national media plans. The candidate will help manage the relationships with external media agencies. This role manages the execution of Papa Johns advertising media strategy, ensuring the company is receiving the greatest return on its advertising investments.

Duties and Responsibilities (other duties as assigned)

  • Support the Sr. Director, Media & Measurement and partner with the national media agency in developing communications plans (inclusive of owned, shared, and earned media) and omni-channel paid media strategies

  • Partner with Director, Marketing/AdTech & Ops and Manager, Media & Data Analytics on consumer segmentation and media attribution

  • Track national media spending: identify and resolve budget discrepancies with the national media agency; manage and process media invoices; regularly communicate budget status and issues

  • Track media activity by preparing regular summary reports; coordinate communications with media vendors; coordinate and participate in meetings; review proposals and provide POVs

  • Coordinate communication of the national media plan to the field (Regional Marketing Directors and Local Agencies), including marketing assets, creative rotation, national media calendar, national media plan, and monthly Linear TV buy summaries

  • Manage and communicate competitive reporting from national agency

  • Coordinate and monitor media auditing of national Linear TV buys and digital media governance in partnership with a third party media auditing company; develop and execute actions to resolve issues identified through audits

  • Send and manage assets for sponsorships and added value, coordinate approval with Papa Johns Brand and Legal teams

Education, Experience & Certifications

  • 5+ years of experience in media planning and buying or related role required

  • Bachelor’s degree in Marketing, Communications, or related field 

Functional Skills

  • Programmatic advertising planning and buying experience

  • Audience segmentation experience

  • Microsoft Office proficiency

  • Media flowchart management software experience

  • Analytical Skills: effectively uses data to generate insights for operations excellence

  • Planning & prioritization: highest impact, highest value

  • Financial & business acumen

  • Communicates effectively and candidly

  • Problem solving; ability to use rigorous logic to solve problems with innovative effective solutions

  • Process improvement: strive to continually improve

  • Ability to work in a challenging, fast-paced environment and to adapt to new situations as they arise

  • Ability to effectively communicate, inform, and influence senior leaders 

  • Ability to work cross-functionality on multiple initiatives with a successful record of advancing projects

Our Values

  • EVERYONE BELONGS – Diversity, Equity, Inclusion and Teamwork
  • DO THE RIGHT THING – Integrity, Character and Community
  • PEOPLE FIRST – Customer and Team member Focus
  • INNOVATE TO WIN – Think Differently and Lead Change
  • HAVE FUN – It’s Pizza, It Has To Be Fun!

Our Core Competencies

  • CUSTOMER FOCUSED - Put the customer’s needs first
  • RESULTS DRIVEN – Commit to achieving objectives
  • INNOVATIVE MINDSET – Open to new ideas and ways of doing business
  • STRATEGIC THOUGHT LEADERSHIP – Engage in logical and systematic thinking
  • COLLABORATION – Work together in the most effective way

Papa Johns is an equal opportunity employer.

Everybody loves pizza, which means they also love the people who are behind the scenes working to deliver it. This is complex and challenging work – but let’s face it – it’s also pizza! If you want a fulfilling career with a company that’s always moving forward, we’re the right place.

Papa John's is a Federal Contract employer who participates in E-Verify to confirm employment eligibility for each new team member. For more information please view the following PDFs: E-Verify Poster (English) - Right to Work Poster (English) - E-Verify Poster (Spanish) - Right to Work Poster (Spanish) Papa John's is an Affirmative Action and Equal Opportunity Employer. For more information please click on the following PDF. See terms & conditions for site use.

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The Company
HQ: Louisville, KY
13,567 Employees
On-site Workplace
Year Founded: 1984

What We Do

Papa John's Pizza is an American restaurant company that runs the third largest take-out and pizza delivery restaurant.

Papa John's seeks people who have an entrepreneurial spirit and share our philosophy for success. Hands-on training, a clean and safe work environment, quality business practices, advancement opportunities and meaningful work combine to produce not only the best pizza, but also the best team members! Better Opportunities. Better People!

At Papa John's we call ourselves team members instead of employees because we believe it is only through a strong team we can produce the best experience for our customers. Whether at our corporate campus, distribution centers, our restaurants, or located internationally; Papa John's has a variety of positions for talented and passionate people.

Papa John's is an equal opportunity employer and provides excellent career opportunities for our entire team. Our company philosophies of promote from within and rewards based on performance are important elements of our company culture.

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