About the Company
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys and Naturium, high-performance, biocompatible, clinically-effective and accessible skincare.
In our Fiscal year 24, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 24 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last four fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us
Job Summary
Are you a pro at building meaningful relationships with influencers and creators? Do you have a passion for beauty and love discovering emerging talent? We’re looking for an Influencer Marketing Manager to join our team and lead the charge for e.l.f. Beauty's influencer campaigns in the Western/Eastern regions. You’ll work closely with our marketing squad to develop and execute strategies that not only drive awareness and engagement but also make our brand shine in the beauty world. If you're ready to elevate our influencer game and bring fresh ideas to the table, we want to hear from you!
Responsibilities:
- Grow and nurture e.l.f.'s influencer network across the Western/Eastern regions, working with both seasoned pros and up-and-coming talent.
- Develop and execute regional influencer campaigns that align with product launches and e.l.f.'s brand goals.
- Build and maintain strong, lasting relationships with influencers, managers, and agencies in the West.
- Plan and execute unforgettable regional influencer events and activations.
- Manage monthly PR box and seeding initiatives to keep influencers excited about our products.
- Track campaign performance, providing regular reports on ROI and EMV to keep everything on track.
- Collaborate with the social media team to ensure all influencer content is on-brand and aligned with our messaging.
- Spot emerging creators and trends in the Western market, staying ahead of the curve.
- Manage campaign budgets, keeping everything organized and on-point.
- Work seamlessly with PR, social, and other marketing teams to ensure cohesive and integrated campaign execution.
- Lead and mentor coordinator-level team members, helping them grow and thrive in the influencer marketing space.
Requirements:
- 3-5 years of experience in influencer marketing or a related field, ideally within beauty or consumer goods.
- A Bachelor’s degree in Marketing, Communications, or a similar field.
- Strong existing relationships with influencers and agencies in the Western region.
- Proven experience in creating and executing influencer campaigns from start to finish.
- A talent for spotting emerging talent and trends before they go mainstream.
- Deep knowledge of social media platforms, content creation best practices, and digital trends.
- Experience using influencer marketing platforms and analytics tools to measure campaign success.
- Excellent project management and organizational skills to juggle multiple initiatives.
- Strong communication and presentation skills that impress both internal teams and external partners.
- Ability to thrive in a fast-paced environment and handle multiple projects at once.
- A passion for beauty and a keen understanding of current trends in the industry.
- Experience managing budgets and delivering strong ROI.
- Proficiency in MS Office and social media analytics tools.
Ready to help e.l.f. Beauty lead the way? Apply today and join our team of creative, driven, and fun-loving marketers!
This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.
e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.
What We Do
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Celebrating the beauty of every eye, lip and face is fundamental to our DNA. It’s in our name and inspires us as a company. We are committed to creating a culture internally – and in the world around us – where all individuals are encouraged to express their truest selves, are empowered to succeed and where we do the right thing for people, the planet and animals.
Our deep commitment to inclusive, accessible, cruelty-free beauty has fueled the success of the e.l.f. Cosmetics brand online and at retail since 2004. With the 2020 acquisition of the pioneering clean-beauty brand W3LL People, and the new lifestyle beauty brand Keys Soulcare created with Alicia Keys, we continue to strategically expand our portfolio with brands that support our purpose and values. Our brands are widely available online, and at leading beauty, mass-market, and natural specialty retailers.
