客群行銷專員

Posted 6 Days Ago
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Taipei City
Entry level
Financial Services
The Role
The Customer Marketing Specialist at Prudential is responsible for developing promotional content for insurance products through various marketing tools including social media. Duties include analyzing market strengths, planning promotional projects, creating marketing documents, and coordinating with design teams. The role requires creativity, communication skills, and administrative support.
Summary Generated by Built In

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

職務內容:

  • 提出創意想法發展推廣商品之文宣或其他行銷工具(如LINE、FB、IG),促進保險商品行銷。
  • 依照公司行銷以及商品策略,分析競爭優勢,並從客戶樣貌及需求,包裝商品行銷訴求。
  • 參與專案籌備會議,包裝商品賣點,協助專案之進行及規劃專案文宣。
  • 保險商品行銷文件製作,包含商品DM、商品說明書、商品特色文宣等,與設計溝通、文宣內容校對、完成審核流程。
  • 完成主管交辦之行政庶務等業務。

需求人員條件:

  • 具有創意、良好溝通能力及專案統籌能力,
  • 細心負責,團隊配合度佳,
  • 熟MS Office,願意執行行政事務及流程,
  • 有社群經營經驗、熟悉繪圖軟體者佳。

 

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.

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The Company
HQ: Central, Hong Kong
52,292 Employees
On-site Workplace

What We Do

In Asia and Africa, Prudential has been providing familiar, trusted financial security to people for 100 years. Today, headquartered in Hong Kong and London, we are ranked top three in 12 Asian markets with 18 million customers, around 68,000 average monthly active agents and access to over 27,000 bank branches in the region.

Prudential is focused on opportunities in the most exciting growth markets in Asia and Africa. With access to over 4 billion people in both these regions, we are investing in broadening our presence and building our leadership in the life and asset management markets.

We are committed to making a positive impact on our customers, our employees and our communities by delivering the best savings, health and protection solutions to people so they can get the most out of life. Visit our websites for more information

Prudential plc: https://www.prudentialplc.com/
Prudence Foundation: https://www.prudentialplc.com/en/prudence-foundation

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