We are seeking a motivated and results-driven Inside Sales and Marketing Representative to join our team in Mexico. This role is critical in driving win-back initiatives and acquiring new customers in the Americas. The ideal candidate will possess excellent communication skills, a proactive approach to sales, and a strong understanding of the automotive and general manufacturing market. You will play a pivotal role in expanding our customer base and strengthening relationships with lapsed customers.
Tasks & Responsibilities
Customer Acquisition and Retention:
- Design and execute targeted win-back campaigns to re-engage lapsed customers and rebuild relationships;
- Identify and acquire new customers by prospecting, qualifying leads, and managing the sales pipeline.
Sales Administration:
- Maintain accurate and up-to-date records of all customer interactions in the CRM system, together with the Sales team;
- Support in contract preparation and legal reviews when required.
Marketing:
- Identify key events in North America and define appropriate engagement models for each (speaking engagements, booths, private events);
- Drive top of funnel activities such as social media posts, newsletters, white papers with relevant industry associations
Customer Engagement:
- Conduct outbound calls, emails, and virtual meetings to build rapport with customers;
- Present product offerings, demonstrate value, and address customer needs effectively.
Collaboration and Teamwork:
- Work closely with the North American and global sales teams to share insights and best practices;
- Partner with customer value teams to ensure a seamless customer experience.
Sales Strategy Execution:
- Develop and implement strategies to achieve sales targets and KPIs,
- Collaborate with the sales and marketing team to align sales efforts with promotional campaigns and initiatives.
Market Understanding:
- Stay informed about market trends, competitor activities, and customer needs in North America;
- Provide feedback to the management team to refine sales strategies and offerings.
Qualifications:
- 3-5 years of proven experience in inside sales, telemarketing, or customer service, preferably in the North American market;
- Strong verbal and written communication skills in English, Spanish is a plus;
- Demonstrated ability to achieve sales targets and KPIs;
- Familiarity with CRM software and sales tools;
- Excellent organizational and time management skills;
- Self-motivated and able to work independently as well as part of a team;
- Knowledge of the Automotive industry and market dynamics in North America is a plus.
What We Do
A2MAC1 is the world leading provider of competitive technical benchmarking solutions across the automotive industry and beyond. It is a pioneer in the analysis and transformation of data into value, and a source of mission-critical insights into the market. With over 600 employees worldwide (Austria, Canada, China, France, Germany, India, Japan, Korea, Mexico, Thailand, Turkey, the United Kingdom, and the United States), the group’s offering is used daily by nearly 650,000 professionals from the entire automotive value chain and beyond (transportation, agriculture, appliances, etc.) for 25 years.
Its unique, easy-to-use, 3D proprietary technology platform helps manufacturers optimize the design and materials of their products throughout their life cycle, with a constant focus on innovation and cost and value optimization.
