The Role
The Influencer Marketing Team Lead will manage a team of specialists, focusing on key performance indicators for influencer campaigns. Responsibilities include researching influencers, analyzing audience metrics, developing outreach strategies, and collaborating with internal teams to ensure campaign success. Team coordination and project monitoring are also key aspects of the role.
Summary Generated by Built In
Key Responsibilities:
- Lead a team of Influencer Marketing Specialists, ensuring KPIs are met
- Identify and research potential streamers, influencers, and content creators.
- Analyze influencer metrics, audience demographics, and engagement rates to ensure alignment with brand goals.
- Build and maintain a database of influencers for current and future campaigns
- Develop and execute effective outreach strategies to engage influencers
- Create customized pitch proposals.
- Collaborate closely with social media and marketing teams to align campaigns objectives and influencer deliverables.
- Coordinate campaign deliverables between internal teams and influencers.
- Management of influencer-tagged content.
- Monitor team's projects.
- Proven experience in managing APAC KOL (Key Opinion Leader) campaigns.
- Strong experience in leading and mentoring a team in an influencer marketing or digital marketing role.
- Deep understanding of social media platforms (TikTok, Instagram, YouTube, Twitch, etc.)
- Excellent relationship management skills.
- Experience negotiating contracts and managing influencer partnerships.
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The Company
What We Do
Neo Group encompasses a portfolio of companies offering B2B services in marketing, technology, data analysis, customer support, HR, and compliance. Headquartered in Malta, our teams are strategically located across Europe, Southeast Asia, and Africa. Our mission at Neo Group is straightforward: to drive profitability and expansion in every market we enter. Yet, beyond financial goals, we prioritize creating an environment where individuals thrive. We aim to expand our presence globally while empowering our team members to reach their fullest potential.
