Global GTM Operations Team at TRACTIAN
At TRACTIAN the GTM Operations team is a global department that supports Tractian’s GTM teams across the US, Brazil, and Mexico. We are a foundational team that is building the systems and processes that support our GTM team and directly impact our customer experience.
What you'll do
As a HubSpot Developer and Technical Specialist at Tractian, you will own and optimize our CRM infrastructure, ensuring our sales, marketing, and customer success teams operate efficiently. You will be responsible for data integrity, automation workflows, reporting, and integrations to streamline processes and maximize GTM effectiveness. Your role will focus on building scalable and automated workflows, enhancing lead management strategies, and providing insights through HubSpot’s reporting tools. You will work cross-functionally to ensure that Tractian’s HubSpot infrastructure is aligned with business objectives and drives data-driven decision-making.
Responsibilities
- Develop custom reports to assess the performance of campaigns and activities.
- Program custom integrations with HubSpot using its API to connect with external tools, CRMs, databases, and other software platforms.
- Design, build, and optimize custom workflows in HubSpot to automate sales and marketing processes (e.g., lead nurturing, deal tracking, and email marketing campaigns).
- Develop A/B tests and analyze user patterns to optimize conversion rates throughout the contact lifecycle.
- Align strategies to create a unified approach to customer acquisition and conversion.
- Execute and monitor strategies, tracking conversion rates across funnel stages and assessing pipeline health.
- Develop and implement innovative strategies to acquire qualified leads.
- Ensure data integrity across all HubSpot operations.
- Streamline and optimize operational workflows using HubSpot.
- Execute and monitor established strategies, analyzing their effectiveness and identifying opportunities for improvement.
- Create comprehensive documentation for new operational processes, providing clear guidelines and instructions for team members.
- Facilitate cross-departmental collaboration and communication to ensure operational processes and goals are aligned.
- Provide internal training on the efficient use of HubSpot.
Requirements
- 2+ years of experience in HubSpot CRM management.
- Technical knowledge of HubSpot’s API and experience in programming custom integrations and workflows.
- Experience setting up and using webhooks to trigger external actions based on HubSpot events.
- Familiarity with HubSpot's Workflow and CRM tools, including custom properties and data management.
- Effective communication skills to collaborate with cross-functional teams.
- Ability to articulate marketing and sales strategies clearly and analyze relevant data and metrics.
- Ability to create and execute efficient processes within HubSpot, optimizing workflows.
- Alignment with Tractian’s mission and values.
Compensation
Competitive Salary
Premium Medical, Dental, and Vision Coverage
Paid Time Off (PTO): 15 Days
401(k) Retirement Plan
Language Learning Opportunities - Take advantage of optional, fully funded Portuguese or Spanish courses to enhance your skills and global reach.
Birthday Time Off - Celebrate your birthday with a paid day off during your birthday week.
Gympass Membership - Access a wide range of gyms and training programs.
Sports Incentive - Receive a monthly bonus when you regularly participate in physical activities.
Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world.
Top Skills
What We Do
Tractian is a machine intelligence company that offers industrial monitoring systems. Tractian builds streamlined hardware-software solutions to give maintenance technicians and industrial decision-makers comprehensive oversight of their operations. It is democratizing access to sophisticated real-time monitoring and asset operations tools.
Tractian's solutions are used in environments that address a combined total of 5% of global industrial output. The company’s broad market reach is evidenced in its customer base from various industries, such as John Deere, Procter & Gamble, Caterpillar, Goodyear, Carrier, Johnson Controls, and Bimbo, the owner of the brands Little Bites and Thomas Bagels. Tractian's customers see a 6-12x ROI with savings of $6,000 per monitored machine annually on average.
In a major milestone and a first for the industry, Tractian launched the AI-Assisted Maintenance category in the industrial sector. In this new paradigm, artificial intelligence identifies machine problems and suggests preventive actions to be taken, giving invaluable insight and support to maintenance professionals. It is important to highlight that the intent of Assisted Maintenance is firmly rooted in augmenting maintenance professionals to provide more assertive diagnosis with human-in-the-loop feedback.
Tractian's mission is to elevate this category of workers in a highly impactful way. The Assisted Maintenance category will provide unimaginable support for maintenance professionals. By combining shop floor expertise with our technology, maintainers will be able to anticipate and address issues with unprecedented accuracy and speed
