The Marketing Analyst is responsible for assisting the Marketing Department and Sales as a whole in supporting, measuring, and helping to improve upon efforts to generate business. The Analyst is expected to be a highly motivated and technically astute individual who understands the role research and information plays in aiding and educating to run more informed operations that help the company achieve bookings and revenue goals and is willing to work with the Marketing Team on campaign design and analysis.
The Marketing Analyst will work in a multi-country team environment
Responsibilities
- Market research including competitor and industry research, forecasting, and trend analysis
- Target market identification, sizing, and characteristic building, needs analysis
- Measurement and analysis of different types of campaigns, sales data, and more
- Identification and manipulation of industry and company operational data sets from multiple sources
- Assisting with data-driven marketing strategy and campaign design
- Generate and present periodic reports to different stakeholders
- Work with the marketing, sales, and other departments to assist with campaign and sales effectiveness
- General marketing activities
- Other tasks as assigned
Position Requirements/Education:
- Degree in Marketing or similar
- 3 - 5 years experience in similar role
- Health Information Technology (HIT) and medical revenue cycle management experience preferred
- Excellent verbal and written English language and communication skills
- Attention to detail
- Ability to work in a fast-paced environment with multiple priorities
- Marketing experience in general with email and digital marketing experience (e.g. Google Adwords) being a plus
- Experience working with CRM and Marketing applications/platforms. SAP Marketing Cloud, Sales Cloud, Analytics Cloud, or CRM are a plus, although not specifically required
- Proficient in Microsoft Office/365 applications including PowerPoint and exceptional Excel skills
Convinced? Submit your persuasive application now (including desired salary and earliest possible starting date).
We create the future of e-health.
Become part of a significant mission.
What We Do
CompuGroup Medical is a global e-health provider with a comprehensive portfolio of cutting-edge IT solutions for the healthcare industry. We connect doctors, hospitals, community health facilities, dentists, pharmacists, health insurers and other service providers to create an integrated network of all healthcare stakeholders. As a result, we can help these organizations improve efficiency, optimize care and increase patient satisfaction while also improving profitability.
Our market-leading solutions include everything from electronic health records to innovative practice management systems. These solutions are present in over 400,000 practices and healthcare organizations worldwide. We are also proud to maintain and sustain long-term relationships with our clients, many of whom have been using our products for decades. Our dedicated, knowledgeable team consistently delivers innovative products and services with the customer in mind, knowing that in addition to running an effective business, their main focus is to heal the patient. We share that same passion and it drives everything we do.
As an owner-led and publicly traded company, CGM uniquely combines the personal touch of a local business with the strength of a global entity. We are committed to meeting and exceeding our clients’ expectations, and our goal is to become the #1 choice for all healthcare providers in the United States – a position we have already achieved in many other countries around the world.
