On Highway Product Marketing Manager

Inside the Role

The On Highway Product Marketing Manager is responsible for leading the team that develops and executes go-to-market strategies for all Freightliner (Cascadia and eCascadia) and Western Star (57X) products in the on highway segments. The successful candidate will help shape and execute the strategies and tactical plans that help grow DTNA’s market leadership in the on highway market. This manager connects DTNA’s products and business solutions to our customers, and equips our dealers and internal sales teams with the right information, at the right time, as simply as possible. As Product Marketing Manager, you will be part of the Market Development team, whose work directly contributes to DTNA’s collective success, and the success of our dealer partners, our end-user customers, and our longer-term strategic goals.
The ideal candidate puts their team first, and embraces coaching and feedback as part of their leadership philosophy. They instill trust and confidence in others by listening to their stakeholders, looking through the lens of multiple perspectives, and acting decisively to further the goals of the department and company. They embrace collaboration across the organization, and understand the connection between DTNA’s success and that of our customers and dealers. Successful execution of the role will require a candidate that is passionate about delivering excellent results, celebrates victories, and learns from failure. The candidate should be able to see the big picture, set and accomplish short and long-term goals, establish priorities, and objectively evaluate outcomes. This candidate helps teams drive decisions with an analytical and collaborative framework.

Posting Information

We provide a scheduled posting end date to assist our candidates with their application planning. While this date reflects our latest plans, it is subject to change, and postings may be extended or removed earlier than expected.

We Take Care of Our Team

What You Drive at DTNA:

• Lead the development and execution of the go-to-market plan and key messages for all Freightliner and Western Star on-highway truck products

• Lead collaboration with on highway segment strategy, actively monitoring product development timelines, to determine appropriate go-to-market timing and to ensure proper positioning of on-highway products and features in marketing collateral and messaging

• Lead development of marketing content and tools to help DTNA internal sales and dealers understand the what and why behind our products, helping them more effectively sell Freightliner and Western Star on highway truck products – product pitch deck presentations, sell sheets, white-papers, spec packages, competitive comparisons, etc.; collaborate with digital marketing team to ensure appropriate distribution of content

• Drive collaboration with Freightliner and Western Star brand marketing teams to ensure alignment of product feature messaging, model positioning, segment focus, and customer experience with overall department strategies; support brand communication strategy and execution; provide technical and market expertise as needed to support compelling brand campaign development

• Collaborate with on highway training team to develop dealer training modules, videos (product videos and driver training videos) and other content to ensure key stakeholders, dealers in particular, are well educated and understand how to sell product features depending on customer/market segment need and preference; support strategy development & execution of dealer training events (agenda development, appropriate vehicles, content development)

• Collaborate with the vocational market development and powertrain product marketing teams to ensure DTNA is delivering consistent messaging, services, and processes to our stakeholders

• Routinely collaborate with internal on highway sales teams to ensure they are educated on Freightliner and Western Star on highway products/features and incorporate their input into marketing collateral, tools, and event (trade shows and customer ride & drives) strategy

• Collaborate with powertrain and safety product marketing team to ensure appropriate powertrain (Detroit and third party) and Detroit Assurance safety product positioning and messaging in truck marketing content; support powertrain product marketing team in executing their go-to-market strategies for Detroit and third party products

• Lead collaboration with partners in the emerging technology teams (ZTG, ATG, CSG) to ensure appropriate integration and consistent messaging of their product content in truck marketing messaging and materials

• Lead development and execution, including specing, of marketing truck strategy, collaborating with brand marketing, segment strategy and sales to determine appropriate truck specs; support segment strategy in developing PAR pre-series truck specing strategy

• Collaborate with corporate communications regarding product launch activities, including press communication strategy (press releases and ride & drive events); support corporate communications in answering press inquiries

• Develop the vision and execution for presence at relevant trade shows, industry events and customer ride and drive events; collaborate with segment strategy and brand marketing to drive successful execution

• Lead, in collaboration with segment strategy, sales, strategic pricing and controlling teams, the development of marketing and corporate inventory programs to drive sales of on highway products and features to increase truck sales

• Manage product marketing cost center to plan and optimize budget to successfully execute marketing plan

• Lead, coach, and develop direct-report team members across multiple locations while fostering an inclusive, collaborative culture built on a foundation of trust, support, and creativity in the pursuit of excellence in execution

• Travel required approximately 25% of the time

Knowledge You Should Bring:

• BS/BA and prefer 8 years of relevant experience

• Freightliner and/or Western Star product knowledge

• Excellent verbal, written, presentation and interpersonal communication skills

• Excellent decision making and problem solving skills required

• Working knowledge and proficient in MS Word, Excel, PowerPoint

• Possess strong project management skills

• Be flexible, with a willingness to pivot depending on market or DTNA needs or external events

• Quickly learn and communicate technical details of DTNA on highway truck products

• Be self-driven, work proactively and possess a can-do attitude

• Work collaboratively with, and at times lead, cross-functional teams

• Demonstrate strategic thinking

• Possess excellent presentation skills

• Be customer focused (internal and external stakeholders)

• Ability to build or already possess internal cross-functional network – segment strategy, brand/marketing communications, vocational product marketing, powertrain product marketing, product strategy, sales, CAE, service, controlling, regulatory compliance, EMG, ATG, CSG etc.

• Have a proven record for fostering a culture of coaching, empowerment, decision-making, teamwork and diversity, equity, inclusion and belonging.

Exceptional Candidates Might Have:

• Previous experience in product, brand, digital or aftersales marketing or closely related field

• Previous experience with on highway product, dealers and customers

• Knowledge and experience working with regulatory and or emerging technology topics

• CDL or ability to obtain CDL

#LI-TN1 #LI-Hybrid

Where We Work

This position is open to applicants who can work in (or relocate to) the following location(s)- 

Fort Mill, SC US, Portland, OR US. Relocation assistance is not available for this position.

Schedule Type:

Hybrid (4 days per week in-office / 1 day remote). This schedule builds our #OneTeamBestTeam culture, provides an unparalleled customer experience, and creates innovative solutions through in-person collaboration.

At Daimler Truck North America, we recognize our world is changing faster than ever before. By listening to the needs of today, we’re building to solve with cutting-edge solutions in sustainability and future driving technology across electric, hydrogen and autonomous. These solutions, backed by years of innovative success and achievement, continue DTNA’s legacy as the undisputed industry leader. Our evolving brand portfolio is second to none, including Freightliner Trucks, Western Star, Demand Detroit, Thomas Built Buses, Freightliner Custom Chassis, and Financial Services. Together, we work as one team towards our envisioned future – building a cleaner, safer and more efficient tomorrow for all.

That is what we are working toward - for all who keep the world moving.

U.S. Visa sponsorship available if you qualify under the following:

• Hold a valid existing Visa (L1A, L1B, L2, TN, H1B, H4 EAD, OPT EAD, CPT)
• Daimler Truck North America employees working under an existing U.S. Daimler Truck North America Visa
• Those eligible for a TN Visa (Canadian or Mexican National working in an Engineering, Accounting or Scientific Technologist capacity with an aligning degree)
• Those eligible for an L-1 (inter-company) Daimler Truck visa under the Corporate Blanket L-1 program would require at least one-year of qualifying experience in the last three years

Additional Information

• Final candidate must successfully complete a criminal background check
• Final candidate may be required to successfully complete a pre-employment drug screen
• Contractors, professional services, or other contingent workers should confirm with their local agency if they are eligible to apply for FTE positions
• EEO/Minorities/Females/Disabled/Veterans

Daimler Truck North America is committed to employing a diverse workforce and providing an environment where equal employment opportunities are available to all applicants and employees without regard to race, color, sex (including pregnancy), religion, national origin, age, marital status, family relationship, disability, sexual orientation, gender identity and expression (including transgender and transitioning status), genetic information, or veteran status.

For an accommodation or special assistance with applying for a posted position, please contact our Human Resources department at 503-745-8982 or toll free 800-206-3369. For TTY/TDD enabled call 503-745-2137 or toll free 866-355-6935.