Head of Marketing

The Global Marketing Director will define, develop and execute a strategic marketing plan, aligned with the product & offerings roadmap and business action plan.

The role targets to build awareness and promote our solution as a value-added service product to the market.

This role requires transverse collaboration with the global sales, insights and technology teams.

Tasks & Responsabilities

Marketing roadmap :

• Build A2MAC1’s Marketing & Branding strategy worldwide, including areas of focus and long term goals
• Develop short and long-term channel growth expansion strategies and execution day-to-day tactic that increase traffic
• Analyze the needs of platform users in order to ensure that our solutions are promoted according to business needs
• Measure the short, medium and long-term impact of marketing strategy and actions.

Marketing activities :

• Responsible for lead generation and pipeline expansion leading to the revenue acquisition and revenue growth within our existing customer base and SME customers jointly with our regions.
• Integrate our company brand and messaging into a unified approach to all marketing content.
• Develop and refine product positioning and messaging, for both existing and future products.
• Own the company website and online conversion process
• Collaborate on the implementation of the global CRM and ensure its sustainability long term. This key project includes a global coordination with the Marketing team and other support functions, the implementation of the CRM policies supporting the system and the training of all stakeholders using the system
• Lead to ensure content on our offerings is written and delivered with quality & in timely manner
• Manage and run all social media outreach. Create engagement goals for all social media posts and track metrics across all channels.
• Develop a deep understanding of the target audience, using user insights and data to build marketing campaigns that resonate with the targeted audience
• Lead a competitive watch on our industry and contribute to our differentiation
• Build a thought leadership perception for A2MAC1 together with the C-Level, globally.

Customer & Prospects interaction :

• Create customer acquisition and retention strategies (local event, performance marketing, email marketing, promotions, partnerships, etc.)
• Manage the product marketing strategy to animate our community of customers and prospects around product evolutions
• Organize events to bring together customers and partners.

Management :

• Lead and drive the marketing team worldwide, and animate weekly and monthly meetings
• Assess the Marketing activities & processes across the company and ensure upgrade to best in class standards, with a spirit of continuous improvement.
• Build and report on all required activities such as marketing calendar, lead gen reports, campaign analytics etc.

Professional Background

• 5/10 years of experience in Marketing
• You have already operated in an international / global set up
• Experience in B2B DaaS/SaaS and PaaS / Marketplace businesses
• Knowledge of automotive industry is a plus
• Proficiency in English and ideally german and or french.

Skills & Abilities

• Proven ability to understand product features and their value / benefits. You must be able to lead on the content creation and messaging (ads, blogs, white papers) around them.
• Excellent oral and written communication skills
• Able to operate both at a detailed level as well as from a holistic perspective
• Excellent interpersonal skills and demonstrated ability to interact professionally with culturally and linguistically diverse public
• Excellent organizational and coordination skills
• Self-driven/entrepreneurial and resourceful with a roll-up-your sleeves attitude towards getting things done in a small company environment