Head of Commercial - Agency Trading Deals, Premium Programmatic and Non-Endemic

What you'll be doing

We are seeking a strategic, business-development-focused Head of Commercial to lead and drive the UK Commercial Agency Trading Deals, Premium Programmatic, and Non-Endemic Revenues focusing on developing long-term growth opportunities. 

In this pivotal role, you will define the long-term vision and strategy for these critical revenue streams, working closely with the Commercial Director to ensure sustained growth and operational success. Your leadership will be instrumental in developing your team, leveraging consultative business acumen to understand the evolving needs of agencies and advertisers, and delivering impactful, measurable solutions that drive commercial success.

As Head of Commercial, you will spearhead growth initiatives across Premium Programmatic leading the centralised team at Future. Additionally, you will have responsibility for all the Agency Trading Deals including network and independent agencies. You will manage and lead a team who will be working with you to drive these trading deals and develop revenues from clients we do not currently trade with and develop our non-endemic business. You will oversee the development and execution of strategies to maximise the value of our digital inventory, driving incremental revenue through premium programmatic sales. At the same time, you will strengthen and expand our agency trading partnerships, negotiating high-value deals that reinforce our market leadership.

In addition, you will focus on Non-Endemic revenues, identifying new commercial opportunities outside of Future’s traditional advertising categories. By developing innovative partnerships and expanding our client base, you will help diversify revenue streams, ensuring both growth and stability across all verticals.

With a growth mindset, you will not only lead day-to-day operations but also drive the strategic direction of the business, working closely with the sales leadership team and internal stakeholders to continuously innovate and deliver outstanding results. We are looking for someone who thrives in a fast-paced environment, who is forward-thinking, and who is committed to driving long-term success by identifying and capitalising on new opportunities.

Key Responsibilities:

Strategic Leadership: Develop and execute the vision and strategy for Agency trading Deals, premium programmatic, and non-endemic revenues, as approved by the Commercial Director, to meet both business and growth objectives.

Team Management & Development: Lead, mentor, and coach your team to ensure they consistently meet individual and team targets, through motivational 1-2-1s, regular team meetings, and strategic goal setting.

Revenue Growth & Tactics: Design and implement sales strategies to drive revenue growth for agency trading deals, premium programmatic inventory, and non-endemic partnerships, ensuring that all revenue streams meet monthly and quarterly targets and maximise profitability.

Client & Agency Relationships: Cultivate and maintain strong relationships with clients, agency trading desks, and key advertising agencies. The ideal candidate will have established relationships within the market, with a deep understanding of how to represent the business effectively and ensure we secure our unfair share of revenue from the market

Pipeline & Forecasting: Manage a robust pipeline of agency trading deals and programmatic opportunities, provide accurate revenue forecasts, and proactively identify risks and opportunities to ensure that financial targets are met and exceeded.

Deal Negotiation: Lead and influence high-level negotiations for agency trading deals, premium programmatic contracts, and non-endemic commercial partnerships at senior levels, maximising business opportunities and long-term revenue growth.

What's in it for you

This is a Hybrid role from our London Paddington Office, working three days from the office, two from home

… Plus more great perks, which include;

• Uncapped leave, because we trust you to manage your workload and time
• When we hit our targets, enjoy a share of our profits with a bonus
• Refer a friend and get rewarded when they join Future
• Wellbeing support with access to our Colleague Assistant Programmes
• Opportunity to purchase shares in Future, with our Share Incentive Plan

Internal job family level Commercial 3

Who are we…

We’re Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action - both online and off - through our specialist websites, magazines, events, newsletters, podcasts and social spaces.

We’ve got ambitious plans that further build on our growth momentum and unlock new opportunities – and we’re looking for driven people who want to be a part of it!

Our Future, Our Responsibility - Inclusion and Diversity at Future

We embrace and celebrate diversity, making it part of who we are. 

Different perspectives spark ideas, fuel creativity, and push us to innovate. That’s why we’re building a workplace where everyone feels valued, respected, and empowered to thrive.

When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life. It’s not just about what you bring to the table — it’s about making sure the table has room for everyone.

Because a diverse team isn’t just good for business. It’s the Future.

Please let us know if you need any reasonable adjustments made so we can give you the best experience!

Find out more about Our Future, Our Responsibility on our website.

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