Growth Marketing Manager

Growth Marketing Manager

Thank you for your interest in coming to work at Fortune. If most but not all of this description is a good fit, we still encourage you to apply.

The big picture:

• Our goal is to make reading Fortune a habit for even more people.
• To do this, we need to engage and convert readers into loyal subscribers through targeted strategies that highlight the value of our high-quality journalism.
• Our work is mission-driven, and everything we do should reflect the integrity of our journalism and orient toward the needs of our readers.

Where this role sits:

• You’ll report to our Director of Growth, whose team is charged with subscription acquisition, driving engagement, and consumer revenue for Fortune.
• You’ll partner closely with the Consumer Marketing, Product, Editorial, Audience Development, and BI teams to develop successful marketing campaigns aimed at growing consumer revenue through improved site click-through, registrations and conversion rates.

Your remit:

Develop, execute, and analyze data-driven site marketing campaigns that grow subscriptions and maximize customer lifetime value.

• Create a brand-relevant marketing calendar that includes an A/B testing schedule to optimize the subscription experience and drive better conversion rates.
• Collaborate with Editorial, Audience Development, and Product teams to ideate, size, prioritize, and execute onsite marketing acquisition efforts that achieve revenue and engagement goals.
• Partner with the creative team and project manager for setup and execution of campaigns, ensuring successful deployment and conducting final quality assurance.
• Collaborate with the Consumer Marketing team to maintain a consistent brand voice and messaging.
• Take ownership of marketing results, evaluating performance against relevant KPIs and goals.

Things that will lead to success in this role:

• Values:
• You pride yourself on your emotional intelligence
• You care about excellence and are self-motivated
• You're passionate about the importance of independent journalism
• Knowledge:
• You're fluent in the operations and economics of digital subscriptions
• A strong working knowledge of analytic tools such as Google Analytics, Parse.ly, and similar tools
• You're above average when it comes to tech, use AI and know basic HTML and CSS
• Ways of working:
• You like building things, and driving organizational change
• You think transparency is an asset and default to creating visibility
• You think strategically about how to set people and projects up for success
• Experience
• 3+ years of related experience in marketing, or product management
• You understand product and marketing development lifecycle

Compensation:

Total compensation including Base Salary and Discretionary Annual bonus $112,000.00 to $132,000.00

About Fortune: 

At Fortune Media, our mission is to change the world by making business better. We achieve that by providing trusted information, great storytelling, rigorous benchmarking and world-class community building. And our key values are humility, ownership, and transparency. 

The policy of Fortune Media is to provide equal employment opportunities to all applicants and employees without regard to race, color, caste, creed, religion, sex, sexual orientation, gender identity or expression, marital status, citizenship status, age, national origin, ancestry, disability, or any other characteristic protected by applicable law. Fortune Media affirmatively seeks to advance the principles of equal employment opportunity and values diversity and inclusion. 

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