Diversity, equity, and inclusion at Dojo
From local bakeries to well-known eateries, Dojo payments serve over 140,000 places across the UK.
And something that’s fundamental to creating relevant, innovative products at Dojo is to build teams to reflect the diversity of the businesses we serve.
Our drive to improve diversity, equity, and inclusion is closely linked to helping employees thrive and innovating for better customer experiences.
If you care about your work, you’re curious, and you think customer-first, you have a place at Dojo.
To make sure you’re the best you can be throughout the recruitment process, let us know if you need any extra adjustments to help you thrive.
The Role
Dojo is looking for an experienced B2B Growth Marketing Director to deliver scalable revenue growth, through both new customer acquisition and base expansion strategies.
Reporting directly to the SVP of Growth & Revenue Operations , this role leads our Digital Marketing, CRM, Martech and Marketing Analytics teams, and partners closely with Sales, Brand Marketing, Creative, Monetisation and Revenue Operations teams to maximise growth opportunities throughout the funnel and across all channels.
Growth Marketing is a relatively new capability for Dojo, so our B2B Growth Marketing Director needs to be able to confidently educate the business on best practices, set essential foundations for the function, as well as develop new opportunities to scale.
What you will do...
- Own and execute the growth marketing strategy, driving demand generation and scaling customer revenue across multiple B2B channels
- Coach and lead high performing teams across Digital Marketing, CRM, and Marketing Technology (Martech)
- Develop, implement, and optimise a scalable, data-driven marketing engine that aligns with Dojo’s business goals
- Define and manage a multi-channel lead generation, lead nurture, and customer growth strategy, including paid search, paid social, display, SEO, digital affiliates, direct mail, customer referral, and email
- Own the overall web strategy to reflect the Dojo proposition in the most compelling way, including UX improvements and robust AB testing programs and optimise lead capture
- Oversee the overall lead generation funnel, ensuring seamless collaboration with Sales and Revenue Operations to improve lead quality, sales velocity, and conversion rates
- Oversee the development and optimisation of CRM strategies, programmes, and automations to improve customer engagement, retention, and revenue per customer through cross-sell, lifecycle marketing, and repricing
- Drive the adoption of Martech solutions to enhance automation, personalisation, and measurement across customer touchpoints and revenue objectives
- Use data, analytics, and experimentation to refine targeting, optimise campaigns, and otherwise identify opportunities to increase velocity, quality, scale, or efficiencies within each channel or across the mix
- Lead forecasting and budget planning for growth marketing in partnership with Finance teams, and collaborate on forecasting and budget planning across Marketing, ensuring spend is optimised for ROI and cashflow objectives
- Champion best practices for B2B growth marketing, holding a high bar for excellence within the team and educating senior stakeholders on the role of performance marketing, CRM, Martech, and how to understand their effectiveness
- Collaborate cross-functionally with Product, Sales, Revenue Operations and other marketing teams to develop cohesive customer acquisition, activation, retention, engagement, referral, and resurrection strategies that reflect the overall business objectives
What you will bring...
- A proven B2B marketing leader with experience building, coaching and leading highly successful growth marketing teams in a high-growth, fast-paced environment
- Track record of success in designing and executing demand generation strategies for B2B technology, SaaS / software or fintech businesses, achieving ambitious growth and efficiency targets. Payments industry experience is a plus.
- Specific domain knowledge in digital marketing, CRM, marketing automation, and analytics. Advanced knowledge of marketing measurement techniques including funnel optimisation, attribution modelling and AB testing.
- Experience scaling and managing significant performance-based ad spend across multiple channels in a B2B multi-national environment
- A background of working with sales teams to coordinate and amplify the effect of digital activity with sales channel activity to maximise growth
- Experience leading marketing technology teams
- Familiarity with Martech tools including AdTech, CRM tools, automation platforms, attribution modeling, and BI tooling is required ; hands-on experience specifically with Braze, Salesforce, Rudderstack, and Storyblok would be a plus
- Proficiency in Excel, Looker (or similar BI tools), and demonstrable hands-on analytical capabilities
- Ability to build strong relationships with senior stakeholders across Marketing, Sales, Revenue Operations, and Product
- Strategic thinking with the ability to balance revenue targets with long-term vision and executional excellence
Dojo from the get-go
First launch was back in 2009. So with over 15 years in the payments industry, we’ve got a story to tell.
Dojo is built to soothe customer and consumer pain points across the world for over 140,000 customers.
And today, there’s over 1000 of us in multiple locations across the UK, Ireland, Spain, and Italy.
Our mission is to empower businesses to thrive in the experience economy by creating the tools and tech that turn transactions into meaningful relationships.
We do that through sophisticated EPOS payments integrations, fast transactions, hospitality bookings, and a strong consumer restaurant app.
Question: what’s curious, relentless, and customer obsessed?
If you’re keen to know the answer, you’re a third of the way to meeting our Dojo values.
If the following speak to you, let’s talk:
- You’re curious. You have a real desire to learn and create.
- You’re relentless. You keep going even when it’s easier not to.
- You’re customer-obsessed. You know how important customers are to what you do.
Dojo home and away
We believe our best work happens when we collaborate in-person. These “together days” foster communication, drive innovation and spark our brightest ideas.
That's why we have an office-first culture. This means working from the office 4+ days per week.
With offices across Europe, we know a thing or two about staying dynamic. Need deep focus? Head to a quiet zone. Big ideas? Collaboration spaces have you covered. Just here for a catch-up? Our social hubs make it easy. Do work that counts, in spaces made for you.
Visit dojo.careers to find out more about our benefits and what it’s like to work at Dojo, or check out our LinkedIn and Instagram pages.
#LI-Hybrid
What We Do
Since launching in 2019 to address business owners’ pain points across the UK, we’ve seen incredible growth as a scaling fintech, welcoming over 150,000 customers and growing the Dojo team to 1,000+ people across five locations. In that time, we’ve also introduced Dojo Virtual Queues & Bookings and the Dojo restaurant finder app, formerly known as WalkUp and loved by 1,000 restaurants and 750,000 diners. Today, we work towards our mission to empower businesses to thrive in the Experience Economy by creating the tools and technology that turn transactions into meaningful relationships. For our business customers, that means fast funding, the fastest payments, smart integrations, and efficient virtual queues & bookings - all with instant insight across the board. For diners, that means getting seated at their favourite restaurants in just a couple of taps on the Dojo app. Whether it’s for busy business owners or hungry diners, every Dojo product is built to address real customer pain points by our dedicated teams in London, Bristol, Hull and Belfast
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